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The Art of Influencer Marketing

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CoQoons Coworking

3 HarbourFront Place, HarbourFront Tower 2, Level 11

Singapore, Singapore 099254

Singapore

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With this session we hope to demystify the art of influencer engagement, with a panel discussion featuring experienced influencers, managers and agency folk alike.

TOPICS:

  • The Process (How to start? How to market?)

  • The Ecosystem (Why influencers? Where do influencers sit in the grand scheme of social media things?)

  • Ethics (Transparency and guidelines - Why are they important?)


MODERATOR:
Stephanie Phua
Founder, Duo Studio

PANELISTS:

1. Pan Hui Yan
Regional Sales Director, StyleHaul

Hui Yan is the Regional Sales Director of StyleHaul Asia-Pacific, a contemporary marketing services & media company with a flair for storytelling. StyleHaul brings URL to IRL, uniting brands, creators & the style-obsessed. Focused on helping brands and creators navigate the rapidly evolving influencer marketing landscape, Hui Yan drives StyleHaul’s emphasis on data-driven content strategies. Through that, she acquires and manages clients across Asia, such as P&G, Unilever and L’Oreal Group.


2. Lingyi
Founder, 01 Studio / Producer, Wah!Banana

Lingyi started Wah!Banana with her colleagues in 2012. This Youtube channel, known for its humorous content with a local twist has gained international attention and 1 million subscribers. Lingyi has produced and scripted over 300 comedy skits and her work has travelled to Southeast Asia, China, US, Australia and India. In 2016, she founded 01 Studio Pte Ltd to focus on digital marketing and has worked with numerous brands such as Disney, Google, AirBnB, RWS, Bayer, Prudential, IMDA, Uniqlo and UOB.


3. Haresh
Founder, Ministry of Funny

Haresh is the co-founder of Ministry of Funny, one of the top comedy brands in Singapore, with a social following of over 127,000 subscribers on YouTube and over 47,000 followers on Facebook. Along with his team, Haresh tackles issues close to the hearts of Singaporeans in humourous yet thought-provoking ways. MOF's videos having been watched more than 23 million times. MOF is now expanding beyond just hidden camera videos, pranks and on-the-street content and branching out into more diverse forms of content, across multiple platforms and countries.


4. Skye
Artiste Manager, FLY Entertainment

Skye is an Artist Manager from FLY Entertainment, an artiste management company. Beyond helping artistes to negotiate with corporate clients for potential jobs, she also helps them with create opportunities for their craft and building upon their personal portfolio. In this age of social media, what it means to be an artiste and how an artiste nurture their personal influence becomes digital, Skye will be able to share insights on how she juggles their opportunities in the online and offline space.


5. Hui Wen
Account Director, Duo Studio

Hui Wen’s social media journey began in 2009 with community blogging start-up, Nuffnang. As part of a two-man team, she built up the sales and operations from ground-up—contributing to Singapore’s blogging and influencer ecosystem that is the bedrock of social media advertising today. With 11 years of social media experience, her regional exposure includes local knowledge in countries like Thailand, Taiwan, Malaysia and Australia. Hui Wen joined Duo with her wealth of experience to focus on business development and company growth.


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CoQoons Coworking

3 HarbourFront Place, HarbourFront Tower 2, Level 11

Singapore, Singapore 099254

Singapore

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