$50 – $69

THE REAL DEAL: A Crash Course Into Digital Marketing

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LATTICE80

#08-01, 80 Robinson Road, 068898

Singapore, 068898

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So you know the importance of a well-thought-out digital marketing strategy in today's business - but how do you acually execute it? Whether you're starting from scratch and wondering how to launch a holistic strategy for maximum ROI - or customizing cost-efficient ways to plug gaps in the short-term, this is your chance to deep-drive into a rigorous 2-hour session where the following will be covered:

Digital Marketing Platforms & Channels

Differentiating and understanding the functions and audiences of the various digital marketing platforms

SEM (Search Engine Marketing)

Understanding how Google ranks and how to top the list

Analyzing your consumer's online purchasing behaviour

Gleaning inisghts on what exactly consumers key into their search engines


Well-Designed Websites

Designing an attractive website that effectively articulates to your customers why they should choose you

Understanding layouts that enable you to capture not just views, but new leads within minimal time

SEO (Search Engine Optimization)

Creating content that is SEO-optimised

Leveraging and analyzing your link data to enhance and assess your popularity

Busting myths: when is outsourcing to a professional necessary?

Social Media Strategy

Getting consumers sharing your content on their newsfeeds easily and effectively

Ensuring brand consistency across your channels



MENTOR & COACH:

MELISSA LIM
Co-founder, LadyBoss.Asia
Founder, Cavenagh Collective

Speaker - Melissa Lim

Melissa has built one of Singapore’s best-known female entrepreneurship communities with over 10,000 members with minimal spend. She is also founder Cavenagh Collective, helping startups from earning $700 to over $700,000 per month in less than a year, and acquiring 300,000 Facebook followers. A serial entrepreneur herself, she aspires to help others achieve growth in a short time.

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LATTICE80

#08-01, 80 Robinson Road, 068898

Singapore, 068898

View Map

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