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Transforming Big Data into Big Value: How well prepared are you?

OpenGov Asia

Friday, 7 September 2018 from 08:00 to 11:00 (HKT)

Transforming Big Data into Big Value: How well...

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STANDARD TICKET 6 Sep 2018 US$495.00 US$0.00

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Transforming Big Data into Big Value: How well prepared are you?

"Futurists in London in 1901 met to help prepare the city for the future in 1925. They discussed, researched and wrote a report that included a recommendation to prepare for a pressing need. The need was to get ready for 1 million horses that will be used for transportation in the city in 1925.” – Peter Sheahan, Founder and CEO of ChangeLabs

 

We have come a long way since the time we predicted the use of 1 million horses in 1925.

 

What has changed? How are we gearing ourselves to make better predictions and informed decision making? Are we well prepared to make intelligible use of data resources at our hand? Are we fully equipped to drive data into actionable insights and ultimately translating into profits and growth?

 

Big Data drives marketing today. Global brands are realising big gains from Big Data analytics by influencing consumer behaviour. Forbes stated that retailers who leverage on Big Data are able to increase their operation margins by 60 per cent.

 

Amid a rash of retail bankruptcies and store closures, companies making use of Big Data analytics are continuing to swiftly and unapologetically gain ground.

The question is how do you navigate the topsy-turvy seas of retail business? With shopper clearly in the driver’s seat, enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behaviour, the time has come to make use of powerful analytical tools and technologies in your hand to meet your business objectives.

“Everywhere and anywhere commerce” has become deeply entrenched allowing consumers to shop however, wherever, and whenever they want—whether in stores, online, by mobile, voice activation or click-and-collect. The challenge for retailers is to capture the right data, process at the right speed and take appropriate and necessary action.  

According to Google’s Zero Moment of Truth (ZMOT) research, 70% of consumers research online before purchasing in-store. This behavioural change means analytics must change - store and digital research data sets have to be connected to produce the real insight needed to understand how consumers research and respond to offers. 

Hong Kong's retail sector recorded its first annual growth since 2013, with sales up 2.2% to 446.1 billion Hong Kong dollars ($57 billion) in 2017. As predicted by Hong Kong Retail Association, Hong Kong’s retail sales will rise nearly 4% in 2018, continuing last year’s rebound – which stood at 3.2%. 

The time is now opportune to adopt a more structured approach to deliver richer customer experience by turning to big data - information that retailers can and are able to collect through every customer interaction, across every store, on different occasions, multiplied with different touch points and individual preferences — which they also combine with external data.

By pooling and integrating information from different data points, retailers can find out:

  • Who are the most valuable customers and how do we keep them engaged?  Who are customers who may potentially leave us and how do we win them back?
  • What drives them to spend more?
  • What products are gaining popularity? What products should we sunset?
  • How to improve engagement at every stage of the buying process?

 

A McKinsey report showed that when armed with advanced analytics, customer experience leaders gain rapid insights to build customer loyalty, make employees happier, achieve revenue gains of 5% to 10% and reduce costs by 15%-25% over two or three years.

OpenGov is pleased to bring an exclusive Breakfast Insight session to enhance your knowledge on how to effectively leverage technology to improve the customer experience, convey a consistent brand message, develop long-term customer loyalty and retention and increase profits in a hugely competitive retail market.

The unique proposition of this OpenGov Breakfast Insight is the integration of GAMIFICATION, our hugely popular scenario-based approach to learning. You will be learning while playing, gaining new and unique insights while having fun! OpenGov Breakfast insight sessions are concise, to the point, strategic level discussions designed to bring learning within a short span of 3 hours!

Do you have questions about Transforming Big Data into Big Value: How well prepared are you?? Contact OpenGov Asia

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When & Where


Crowne Plaza Hong Kong Causeway Bay
8 Leighton Rd, Causeway Bay, Hong Kong
Hong Kong,
Hong Kong SAR China

Friday, 7 September 2018 from 08:00 to 11:00 (HKT)


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Organiser

OpenGov Asia

OpenGov has over 20 years’ experience in providing a platform enabling collaboration. The last 5 years, solely to Public Sector within the Asia Pacific Region, including Australia and New Zealand. We are a team that has revolutionised the traditional conference platform, having developed a method to return real and tangible value to the delegates that attend. By creating an environment that enables and enhances true collaboration and knowledge exchange, OpenGov enhances the experience which provides true insights from lessons learnt. These insights are delivered from, and by the many leaders in government agencies from around the world that attend these events. These events cover ICT, Health, Education and Crisis Assessment Response Effectiveness (CARE). Our team has been past winners of the "Best CEO Level Conference in Asia" award.

In speaking with over 500 Government ICT officials this year, we have detailed the challenges many government CIO’s face. Due to the ever changing digital environment, CIO's struggle to keep up with all these changes. To assist these CIO's, OpenGov has embarked on a journey of exploration, finding solutions and best practice examples to assist CIO's in bridging this knowledge gap.

OpenGov has organised many types of events. These events being small training seminars, large scale conferences and industry based exhibitions. They specifically focus on Government, in the areas of Public Sector ICT, Health care and Education. To add further value to these events, we have included private sector representation, which has further expanded on our knowledge based and understanding in the delivery of services to our citizens.

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