Join us this November, for the most challenging hackathon in Singapore, courtesy of Singapore Tourism Board. With participants from the creative/digital/marketing industries as well as developers and tech entrepreneurs, come pit your skills and knowledge to enhance our tourism industry. Have a part in cementing Singapore as one of the most attractive and experience-driven destinations in the world!
What makes T&T Hackathon the most challenging hackathon series on earth?
- Top-notch renowned judges from local and overseas with the acumen and sharpness to differentiate potential prototypes.
- Overnight hack with fellow competitive hackers. It's make or break.
- Mandatory Demos. Banning of slide decks. And code reviews to ensure winning teams are within the rules.
-- GRAND PRIZE --
- SGD $10,000
- T&T Hackathon Championship Trophy and Bragging Rights
- Support of future commercialization of prototypes through STB's incentive grant - The Tourism Technology Fund.
Travel and Technology, these days, have become a part of our generation’s DNA. In this, there lies a stark contrast between a mere “tourist” from the past, and the discerning traveller we increasingly see today. We want to reach out and inspire in a contemporary way.
The Travel & Tourism Hack is the first Hackathon that brings developers, innovators, designers, & entrepreneurs together with the purpose of creating digital solutions prototypes that enhance the tourism industry’s capabilities in storytelling and experience creation.
What should I build?
The digital experience should consider these elements:
1. Concept: Intrigues
The concept will bring users into the story that the prototype is designed to tell. Navigational mobile apps, for example, help travellers make sense of their surroundings. In Japan, a popular attraction used Augmented Reality digital penguins to captivate and guide visitors to their aquarium. Yet beyond way-finding information, visitors should also be able to view rich content that can be triggered through the use of sensors and image recognition technology, such as the names of different fish species. The user experience is framed by the concept, which intrigues travellers into participating, exploring and discovering.
2. Content: Connects
It is all about the content, the story. The story evokes and creates deeper emotions and memories for travellers as they discover and explore. A good story and theme resonates with people, and it helps them connect to the place or environment that they’re in. The digital content we create shouldn’t just be an impartation of destination knowledge. What makes content compelling is if it’s enriching, dramatic, funny or even witty, when it causes you to pause and connect. Where framed by an innovative concept, that’s when a traveller is presented a truly immersive experience. As an example, such content doesn’t necessarily have to reside within the app even! Theatrical plays have stepped out of the confines of theatres onto the streets of Manhattan, where the audience within a bus experiences staged content that is beautifully intertwined with the familiar life in New York.
3. Technology: Facilitates
Innovative technologies, some tried and tested while some have yet to convince, should facilitate and not hinder the creation of more seamless digital experiences. Wearable glasses and smart wristbands have the potential for us to re-imagine how travellers experience their holidays. We love that there can be wearable headsets that don’t take a traveller’s attention away from sightseeing, or the wearing of waterproof RFID wristbands that enable them to make purchases while enjoying the rides. Sensors such as iBeacons have made it easier to detect and communicate with smart phone users. Technology helps travellers do and experience more. Fundamentally, there’s an array of technologies. Just - which are the ones that best deliver your concept and content? Which allows travellers to have the most immersive experience?
4. Commercially Viable and Implementable
The prototypes should generally be implemented and made commercially viable with reasonable effort. Innovation and story-telling remain the key drivers of this hackathon, but a good business plan keeps efforts sustainable. We hope to support the future commercialisation of great prototypes through our incentive grant – the Tourism Technology Fund.
Target Market: Discerning Free and Independent Travellers (FIT) between 18-45 year old.
Who should attend?
- Tech Entrepreneurs
How is it judged?
To present at T&T Hackathon, you must DEMO. And everyone who wants to win T&T Hackathon, will have to demo their prototype for at least 1 minute with 2 minutes of Q&A. Projects will be judged on a scale of originality, technological complexity, viability and usefulness. We want to see new ideas, ideas that are useful, ideas that solve big problems, ideas that could potentially value add Singapore's tourism sector.
Former Group Head of Technology & Innovation, Air Asia
Founding CTO, AngelList
Yap Chin Siang
Asst Chief Executive, Singapore Tourism Board
Head I3 (Innovation, Investment, Incubation), StarHub
Ong Jeun Jye
Vice President, Capitalabs
(Not Full List)
Group Chairman, Ogilvy & Mather SingaporeLynette Pang
Asst Chief Executive, Group Marketing, Singapore Tourism BoardFrank Bauer
CEO, JWT Singapore
Friday, November 28, 2014
The 501 Group of Offices
625 Lorong 4 Toa Payoh, General Magnetics Building #05-01 Singapore 319519
||Doors Open to Pre-Hack Party
||STB Rep Brief Address
||Introduction of Judges
||Mingling and Networking
Saturday, November 29, 2014
Venue : Suntec Singapore Convention & Exhibition Centre
||Introduction to Judges
||Opening Speech / Open Challenge Presentation by Singapore Tourism Board
||Presentation / Q&A Session with Sponsors & Judges
||Open Session to Recruit Team Members
||T&T Hackathon Opens + Lunch
||StarHub & Ninebot Break Out Sessions
||City Tours & Battle Box Break Out Sessions
Sunday, November 30, 2014
Venue: Suntec Singapore Convention & Exhibition Centre
||End of Hacking + Lunch
||Guest of Honor Speech
||Open + Industry Challenge Demo and Judging
||Top 10 Finalist Demo & Judging
||Tabulation of Results
||End of T&T Hackathon
Do you have questions about Travel & Tourism Hackathon?
Contact Singapore Tourism Board