Explore the groceries ecosystem in South East Asia, and how we can better understand our customers through Ethnographic Research in our 1-hour virtual seminar with Donnie Lee, Lazada Supermarket Design Researcher.

Learn more about ethnography research; the method where researchers observe and/or interact with target individuals in their real-life environment.

Event Agenda:

1. Introduction
2. Understanding Ethnography and Grocery Shoppers in South East Asia via research
3. Q&A
4. Closing

About Donnie

Donnie Lee, Lazada Supermarket Design Researcher

Born in Taiwan, Donnie currently works as the senior design researcher in RedMart/ Lazada. He is responsible for research project planning, conducting field research & collaboration across teams.

With years of experience as a designer, Donnie understands the product development process and works closely with the teams to turn the user data into actionable insights for design and strategic planning to meet the business needs of the company.

Apart from the daily work, he is a curious learner, a digital book worm and a father of a 5-years-old. His wide interests include piano, photography, popping dancing and digital art. He is always eager to create new things and strive to stay simple and true to solve the problems.