$12.24 – $22.49

Using Blue Ocean Strategy to Enhance Marketing Innovations

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ERC Institute, MBA@7, #07-01

30 Prinsep Street, ERCI campus, Singapore 188647

Singapore, 188647

Singapore

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About Workshop:

Strategic planning is an organizational management activity where management to set priorities and resources to strengthen operations as well as getting staff to work towards common goals and adjust the organization's direction in response to a changing environment.


Effective marketing strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how to determine what innovations are needed to be successful.


This workshop will allow participants to :

1) Understand the principles of strategic planning and considerations

2) Learn about the application of critical strategic planning

3) Gain an insight to applying an aspect of Blue Ocean strategy within marketing innovations


About the Speaker: Mr. Alan Go, CEO of ERC Institute

Alan has over 25 years of regional and international sales, marketing and business development experience and entrepreneurial competencies.

He held senior corporate executive positions from the M.I.C.E., IT, and Corporate Training sectors and successfully ran a business partnership in Business Process Outsourcing before joining the Education sector. He graduated with distinctions in Bachelor of Arts Journalism, University of Oklahoma, USA and achieved top 15% of his MBA cohort with Edith Cowan University, Australia.

Presently, as the CEO of ERC Institute in Singapore, he is positioned as a highly inspired educator as he spearheads the regional development of ERC Education Group’s growth strategies.

Alan is a strong proponent of integrating entrepreneurship thinking skills in all aspect of knowledge in the workplace.




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Date and Time

Location

ERC Institute, MBA@7, #07-01

30 Prinsep Street, ERCI campus, Singapore 188647

Singapore, 188647

Singapore

View Map

Refund Policy

No Refunds

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