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UX-ing the Corporate World

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Tigerspike

38 Maxwell Road

Singapore, 069116

Singapore

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About this Event

We at Academy Xi have teamed up with Tigerspike; one of the coolest design / tech companies in Singapore (and beyond) to run a series of events about all things UX, human-centred design and emerging tech.

Tigerspike has a strong history of blending technology with human expertise to deliver business value, and they have a pretty awesome team doing it too!

Today’s large corporates exist with a business model that was created well before the rise of “digital”. These companies probably existed before the internet, before online banking and most definitely before every employee had their own smartphone in their pocket.

The digital landscape has evolved with each passing year and the focus on customer experience beyond ‘in-store’ to ‘on-line’ and ‘in-app’ has shifted the focus of large corporates into a whole new world.

More and more corporates are seeking ways to innovate within through ‘Innovation Labs’ and ‘Hackathons’; and the more digitally-focused have established end-to-end product teams from research to design to deploy.

But what about the multitudes of corporates who still see UX as a ‘nice to have’, or who consider UX to be a ‘fad’? How do we “UX” them into 2019 and beyond?

At this thought-provoking event, “UX-ing the Corporate World” hear from industry experts who will discuss:

  • How the corporate world has evolved over the last 10 years
  • How the rise of digital has influenced how we think of customers
  • What the most innovative companies are doing
  • How we can all apply simple UX principles to our work to shift the corporate mind-set

Speakers:

Samta Menghrajani | UX Programme Manager @ Google

Priscilla Nu | Head of Experience and Design @ SP Group

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Tigerspike

38 Maxwell Road

Singapore, 069116

Singapore

View Map

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