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Why MARKET INTELLIGENCE is important to you?

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35 Selegie Road

#10-29

Parklane Shopping Mall

Singapore, Singapore 188307

Singapore

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WHY MARKET INTELLIGENCE MATTERS TO YOU?
Market Intelligence is an essential aspect of the decision making process for businesses today, without which it is nearly impossible for informed strategic planning to be conducted, and for professionals to take optimal decisions. It involves possessing a complete understanding of the business’ particular market, such as macroeconomics, information about competitors, trends, geographic location of a business, and all other information on the company’s market.
However, it is not enough for one to just collect the information without any sort of deeper analysis being conducted with it. A thorough analysis needs to be carried out to accurately position the company within the market. Learning this analytical approach to market information is the most significant component of Market Intelligence and also what this course will impart to all its participants.

Market Intelligence involves numerous steps such as information mapping, data collection and analysis about the economy, competitors, market growth, trends, regulations and customer behaviour. All this knowledge needs to be gathered through a consistent and regular process, thus maximizing the the power behind data and making it meaningful for business strategy creation.
This course provides a solid understanding of how to utilize the Market Intelligence approach and tools to develop an action plan for bridging market monitoring and competitor analysis to business strategy. You will also learn skills and techniques for gathering and analysing relevant data to achieve exceptional insights, and a new level of strategic thinking.

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Date and Time

Location

35 Selegie Road

#10-29

Parklane Shopping Mall

Singapore, Singapore 188307

Singapore

View Map

Refund Policy

No Refunds

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