Date : 28 November 2020, Saturday

Time: 3.00pm - 5.00pm

Mode : Zoom (link will be provided after registration)

All are welcome! Please register by 27November 2020 to attend.

Calling all master home chefs and bakers

Always wanted to start your own business and share your yummy creations? Join us to hear from a panel of experienced Home Based Business (HBB) owners and gets tips on starting your own HBB and using social media to build your brand.

PANEL DISCUSSION

• Join social media influencer @dreachong to hear the personal experiences of successful HBB and get tips of building your brand.

STARTING UP - HBB 101

• Learn how to get started with a HBB - with checklists from licensing to setting up delivery. Also get to know more about the Dine Inn platform.

FACEBOOK MASTERCLASS

• Use Facebook tools to build your social media brand presence and drive sales.

Q&A SESSION

• Panel answers your questions

Host : Mariam Jaafar

Mariam Jaafar is MP for Sembawang GRC (Woodlands) and Grassroots Adviser to Woodlands GROs. She is a Managing Director and Partner at the Boston Consulting Group and also leads Women@BCG across South East Asia.

Facebook & Instagram @ 1MariamJaafar

Panel Moderator : Andrea Chong

The social media influencer (with 306,000 followers on instagram) is well-versed in branding, after many collaborations with fashion and lifestyle brands. On top of managing clients, Andra also works closely with her team to create and produce content for her Instagram page, @dreachong, and her website, DC Edit.

Panelist : June Farrell

June started as a hawker in 2000. She is a single mother who has experience working as a chef in Fullerton Hotel and Chef Wan’s restaurant. Since the start of COVID-19, she resigned from her job to fully focus on her HBB. June mainly cooks authentic Malay-Indonesian cuisine that gives a homely feel. These warm home-cooked dishes are what attracts her customers in coming back for more.

Panelist : Jiamin & Darren

Founders of family-run Singapore bakery Olsen Bakehouse wants to share their love for local ingredients and flavours, through chiffon cakes. The couple prepares each cake with a lot of love and care to ensure the quality that is promised. Just as how their stories and lives and baked into each cake, they hope that their cakes will take you to your own special memories of Singapore.

Panelist : Sery Rahim

Winner of the first season of Kek Champion, Sery is a single mother to 5 young and beautiful children, of which one has special needs. Sery’s venture into baking began when she started baking for her relatives. As word of her bakes start to spread, Sery started her baking business, Violet Frost. Her home-based business is in the 10th year running.

Presenter : Luke Lee Chek Wee

Founder and CEO of Dine Inn, a one-stop community marketplace that lets you buy and sell home- cooked food, Luke is a F&B co-founder of a variety of F&B concepts including IKKI @ Metropolis and FIVE bars. He also co-founded Single Point Of Contact (SPOC), which won Event Marketing Agency Of The Year 2016.

Presenter : Roy Tan

Roy is the Politics and Government Outreach Manager for Asia Pacific at Facebook where he has worked with stakeholders on campaign in Australia, Hong Kong, Indonesia, Japan, Malaysia, Myanmar, Singapore and Taiwan, among others. Roy has a background in marketing and branding, having worked in companies such as Saatchi & Saatchi and InterContinental Hotels Group.

Presenter : Wu Xiaohan

Xiaohan is a Partner Manager at Facebook Singapore to help partners connect with their audience through scaled advertising solutions on Facebook, Instagram, WhatsApp and Messenger. Prior to Facebook, Xiaohan spent her career in digital marketing communications across different industries including government, banking, gaming and hospitality, helping companies in performance marketing, crisis management, content and communication strategies, as well as build online communities and brand advocates.