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Wordpress 101 (Syllabus Revised Oct 2016)

Conversion Hub

Wordpress 101 (Syllabus Revised Oct 2016)
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Ticket Information

Ticket Type Sales End Price Fee Quantity
Standard Tickets (Early Bird) 1 hour before event starts $199.00 $0.00
Small Groups (2-4 pax) (Early Bird) 1 hour before event starts $169.00 $0.00
Large Groups (5+ pax) (Early Bird) 1 hour before event starts $139.00 $0.00

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Event Details



Ensure your foundations are secure before you waste thousands of dollars hiring other people to manage your digital business expansion. This one day course will cover the basic principles of Digital Marketing, including creating a basic landing page, funnel design and more!


Participants need to have basic working knowledge of a computer and interner browsers (Google chrome is suggested, although not compulsory). 

Who should attend?

Those who are new to website design and development and want to develop the skills to build highly functionable and accessible website or blogs. If you have your own business or wish to start one, you will need a landing page or a website, this course will benefit you too! 

Learning Objectives

By the end of this course, participants will be able to:

1. Set up a domain & hosting account (with email dedicated email account(s))
2. Set up a CMS (Wordpress)
3. Understand the principles of the Marketing Funnel
4. Create an effective landing page
5. Content Creation, curation and design
6. Understand E-Commerce Fundamentals
7. Use WooCommerce (Tricks, Tips & Instant leads generation)
8. Analyze their sites to ensure the site is optimized 


Course Outline

- Domains & Hosting (Choosing a domain & Setting up DNS)
- Installing a Blog
- Customizing Themes In Wordpress
- Installing Plugins 
- Adding a new page
- Content Management (Writing Posts, Permalinks, Editing text, Adding Weblinks, Adding media)
- Moderating comments & Spam Protection
- Website Navigation (Redirects, Header/Footer Scripts, Line Breaks, Contact Pages, Adding menus and widgets)
- Autoresponders (Adding Aweber & Exit Pop-ups)
- The Complete Sales Funnel (Cloaking Links, Tracking visitors and sales, Split testing, Backing up your blog, Email services, Alignment)
-WooCommerce Setup, Design & Management
- User Management (Creating & Adding Users, Tools, Settings & Running Updates)




24/7 Complimentary Online Access Wordpress Online Course worth $88, Over 100 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets

Wordpress Online Course




• Certification of Completion By Conversion Hub Marketing - A SPH Associate Company

• FREE Google Account Setup Voucher by Google's Adwords Specialist worth $500

• FREE $75 Google Adword coupon (T&Cs apply)

• Exclusive discounts for digital marketing services worth up to $500 

• Exclusive discounts for Conversion Hub Academy worth over $100 (access to over 20 online courses)

Disclaimer : Coupon use subjected to Google Coupon's Terms & Condition. All printing will be done in black and white.




"I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I'm speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can't wait to up my business my offering internet marketing services." 

Choon Hong, Founder of Mimzo Solutions

"I'm fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! "

Henry Seah, Founder sgCarMart

"I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them."

Linda Teo, Head of Marketing 


Workshop Fees

Individuals  : $299
Small Groups (2-4 pax): $269
Large Groups (5+ pax): $255

Early bird pricing available!

* PIC Grant Eligible . For details please see


Important Notes:

  • You will need to bring your own laptop to the class and installed with latest Google Chrome browser. Please remember your laptop power supply too!

  • Classes will be conducted in English 

  • Lunch is NOT provided. We will show you where the good stuff is and you can cherry pick! 


Contact Details :


 Course FAQs

1. Will this course cover basic task like account creation and setup?

Yes. To expedite the process, do try to have an existing (& functional) email account which you will need to sign up for a Wordpress Account.   

2. I don't know any coding, is that okay?

Yes! That's perfectly fine. We'll be covering some basics but you won't need coding if your intention is to build a functioning and professional website. Coding knowledge is a bonus not a pre-requisite.

3. Will I be able to continue asking questions after the training?

Yes definitely, in fact, we have for all our attendees to continue getting to interact among themselves easily and ask questions when help needed.

General FAQs

1. Where can I contact you with any questions? 

You can contact us by e-mailing to

2. What are my transport/parking options getting to the event?  Will my venue change?

Depending on the number of sign-ups, we reserve the right to change our event venue. In such circumstances, we will provide at least 3 days advance notice by Email, SMS, and Phone.

For our venue at Lion Building Block D (Nearest MRT: MacPherson)

Parking is available at the venue. 


3. Is my registration/ticket transferrable or refundable?

Yes, all tickets are transferrable. Ticket(s) are fully refundable if the request for refund is made at least 2 weeks before the start of the event.


4. Do I have to bring my printed ticket to the event?

You can print the ticket or show the ticket via your Mobile Phone. 

5. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 5 people to proceed. In the event that there is insufficient participants, we reserve the right to reschedule the class.

 *We reserve the right to modify the course contents as and when we deem fit. 

Do you have questions about Wordpress 101 (Syllabus Revised Oct 2016)? Contact Conversion Hub

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When & Where

Conversion Hub
61 Abi Ave 2, #07-07
Automobile Megamart
Singapore, Singapore 408898


Conversion Hub

Conversion Hub is a Google Adwords Certified Partner and a S6 Gebiz Government approved vendor for projects up to $3,000,000. We are an award winning agency and the digital advisor to the Direct Marketing Association of Singapore.

Some of the government and private companies that we have worked with include SMU, NUS, MIT, NHB, Singapore Pools, Prime Minister Office, Mindef, SingTel, HDB, Sentosa and many more.

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Wordpress 101 (Syllabus Revised Oct 2016)
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