$929.41

WSQ Digital Marketing Strategy Course

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$929.41

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International Plaza

10 Anson Road, #25-08 International Plaza Singapore 079903

Singapore Central Region, Singapore 079903

Singapore

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Event description
WSQ Digital Marketing Strategy Certification Course - Redefine Your Digital Marketing Strategy in Two Days.

About this Event

Learn how to develop a comprehensive digital marketing strategy for B2B and B2C businesses in two days.

Through understanding the concept of digital marketing, you will learn how to develop SMART KPIs, identify important metrics, analyze consumer buying behaviour, and develop strategic digital marketing strategies to convert potential visitors into customers.

By the end of the workshop, you will be able to craft a strategic digital marketing plan to achieve your marketing objective.

What will be covered in 2 days:

TRANSLATE DIGITAL MARKETING TO BUSINESS

▷ Define digital marketing

▷ Where digital marketing fits within an organisational structure

▷ Overview of the digital marketing strategy process

DERIVE KPIs AND METRICS FROM MARKETING OBJECTIVES

▷ What are digital marketing KPIs?

▷ Digital marketing KPIs vs metrics

▷ Overview of common digital marketing metrics

▷ How to define SMART digital marketing KPIs

▷ Relationship between marketing objectives, KPIs, and metrics

UNDERSTAND CUSTOMERS AND THE MARKET

▷ Research your customer personas (buyer personas)

▷ How to conduct competitive market analysis and top considerations

▷ Recommended digital marketing tools to perform market research

▷ Overview of SWOT analysis (drivers)

DIGITAL MARKETING CHANNELS AND TOUCHPOINTS

▷ Overview of digital marketing channels and consumer journey touchpoints

▷ How to select the right digital marketing channels that align to your marketing objectives

▷ Mapping digital marketing channels to buying funnel and consumer touchpoints

▷ Relationship between website and digital channels (SEO, SEM, Social Media, Email, Content, Display, Digital PR)

DEVELOP A STRATEGIC DIGITAL MARKETING PLAN

▷ Understand the elements that support the development of action plans

▷ Draft action plans from integrated elements

▷ Develop a strategic digital marketing plan

IMPLEMENT DIGITAL MARKETING CAMPAIGN

▷ Develop campaign brief and media plan

▷ Implement campaign URL builder to track user journey pathways from digital channels to website

▷ Important questions to ask before engaging a digital marketing agency

▷ How to manage digital marketing agencies

ASSESSMENT COMPONENT

▷ Individual Project Work

▷ Case study (Written Assessment)

Target audience:


Business owners and marketing personnel who wish to gain an understanding of digital marketing strategy and implementation.

Trainer's Profile:

Ms. Jackie Cheong

Course details :

Date: 27 - 28 Feb 2021 (Sat, Sun)

Time: 9am - 6pm each day

Location: 10 Anson Road, International Plaza, #25-08 Singapore 079903

Email: enquiry@equinetacademy.com

Contact: +65 6745 0745

You may be eligible for up to 90% SkillsFuture Funding.

Learn more about the course or sign up now

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Date and Time

Location

International Plaza

10 Anson Road, #25-08 International Plaza Singapore 079903

Singapore Central Region, Singapore 079903

Singapore

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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