From Facebook, Instagram, LinkedIn and YouTube, to blogs, forums, Pinterest and SnapChat, social networks have dominated our cultural landscape. While most of the major brands have a robust social media presence, start-ups, SMEs and even individuals have started to build their own brand presence on social media. How can you or your business tap on to this growing trend?

This fun yet intensive and interactive 2-day Social Media Marketing workshop will equip you with the frameworks, concepts and tools needed to succeed in social media. Suitable for beginning to intermediate level social media users, the course covers both the Art and Science of Social Media Marketing. Conducted by an experienced marketer and social media veteran, it will include a mixture of team exercises, brainstorming sessions and individual practice. Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course participants will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.

What will be covered in 2 days:

DISCOVER SOCIAL MEDIA MARKETING FUNDAMENTALS

▷Understand how YouTube, Facebook, Instagram and LinkedIn work

▷Pros and cons of four social media marketing channels

▷Select right-mix of social media channels for a case study

DEFINE SOCIAL MEDIA MARKETING STRATEGY

▷Create an in-depth customer avatar to determine the most suitable social media content types, styles, and modes of delivery

▷Learn various online research tools to improve social media content development

▷Establish social media marketing goals

▷Map out customer journey using digital marketing funnel

▷Formulate social media content storyboard as a planning tool

DEVELOP SOCIAL MEDIA MARKETING PLAN

▷Viral storytelling strategies to accelerate social media content performance

▷How to optimize your YouTube channel and videos for better search and social traction

▷Best practices in LinkedIn content creation, including algorithmic considerations

▷Best practices in Instagram content creation and optimization

▷Best practices in Facebook posts and ads, including the 6 hooks to trigger responses and design optimization

DELIVER SOCIAL MEDIA MARKETING CAMPAIGN

▷Analyse the best practices in Facebook Advertising and apply these principles

▷Set the right Facebook Ad Campaign to optimize performance

▷Build Ad Set with the best targeting options

▷Incorporate the best practices in copy, visuals and Call To Actions (CTA)

MEASURE SOCIAL MEDIA MARKETING PERFORMANCE

▷Interpret and understand social media performance and advertising ROI metrics

▷Read and Interpret social media performance metrics

▷Read and interpret social media advertising and ROI metrics

▷Optimize their social media content and ads based on analytics

MANAGE SOCIAL MEDIA COMMUNITIES

▷Best practices in creating a social media content calendar

▷Suggested frequency and management tools

▷Strategies to grow, engage, sustain and foster advocacy in social media communities

ASSESSMENT COMPONENT

▷ Individual Project Work

▷ Case Study (Written Assessment)

Target audience:


VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Trainer's Profile:

Mr. Walter Lim

Course details :

Date: 8 - 9 February 2021 (Mon, Tue)

Time: 9am - 6pm each day

Location: 10 Anson Road, International Plaza, #25-08 Singapore 079903

Email: enquiry@equinetacademy.com

Contact: +65 6745 0745

You may be eligible for up to 90% SkillsFuture Funding.

Learn more about the course or sign up now