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Add Mailchimp to your Eventbrite account

Get more flexibility when setting up email campaigns with the Mailchimp integration. Import your buyer lists to Mailchimp for more design and reporting options. To get started, go to the Mailchimp app product page and click on "Get app".

In this article

  • 1. Check this list before you start.
  • 2. Add the Mailchimp app to your Eventbrite account.
  • 3. Go to the Mailchimp app in your event.
  • 4. Choose which data to sync and select “Next”.
  • 5. Add authentication.
  • 6. Select your Mailchimp list and finish.
  • 7. Modify your sync settings.
  • 8. Use Mailchimp to view your data and create emails.
  • 9. Optional: Remove the Mailchimp app.

1. Check this list before you start.

☑️ Mailchimp will only sync attendees who agreed to marketing during checkout. View the "Purchasers" subscriber list to see who attendees who opted into your marketing.

☑️ Only admins and main account holders can use the Mailchimp app.

☑️ Mailchimp is only available in English.

☑️ Make sure you have an existing Mailchimp account and at least one list.

2. Add the Mailchimp app to your Eventbrite account.

Go to the Eventbrite App page for Mailchimp. Then click Get app and grant permission to Mailchimp to access your account.

NOTE: If you were already using the Mailchimp app, you will see the option Open instead of Get app.

3. Go to the Mailchimp app in your event.

When you add Mailchimp for the first time, our system will redirect you to the Mailchimp app in one of your events.

To get to the app after installing it, go to your Manage my events page and select an event. Then go to Mailchimp (under Apps).

4. Choose which data to sync and select “Next”.

Choose which data to sync:

  • Sync all events — This includes all currently created events. If this box is not checked, you can choose specific events.

  • Sync all future events — This means any newly created events will automatically sync to Mailchimp.

  • Sync buyer info from selected events — Sync all people who already bought tickets. This can include people who did not opt into email communications.

The Mailchimp sync will automatically sync new buyer information on your chosen events. Only buyers who opt into your marketing will sync to Mailchimp.

5. Add authentication.

Select Connect to Mailchimp and choose a nickname for this Mailchimp account. Then, click Add. This will open a window where you can log in with your Mailchimp account.

6. Select your Mailchimp list and finish.

Choose one of the lists from your Mailchimp account. Click Finish to complete the sync.

7. Modify your sync settings.

After setting up your Mailchimp sync, you can make changes by selecting Edit. Then, you can change the data you sync to Mailchimp.

This won’t remove any information already sent to Mailchimp.

8. Use Mailchimp to view your data and create emails.

It can take 5-10 minutes for contacts to show in Mailchimp. You can view contacts from Eventbrite by following these steps.

After you confirm the sync is successful, you can visit Mailchimp’s support center for more information. Learn how to:

To see how Eventbrite maps data to Mailchimp, view the Mailchimp app documentation. For more information about sharing your data with an Eventbrite partner, check out Eventbrite's data processing addendum.

9. Optional: Remove the Mailchimp app.

If you no longer want to sync your attendees to Mailchimp, follow these steps to remove it.

Only remove the app if you no longer want to use Mailchimp with Eventbrite. Removing the app can cause issues with syncing (even if you add it back).

Still have questions?