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Asia Business Trade Association (ABTA) / Asia Pacific MSME Trade Coalition (AMTC)

The Asia Business Trade Association (ABTA) serves as the premier business association dedicated to the promotion of regional trade issues in cooperation with governments. The Association represents companies based in Asia to support improved cross-border trade and regulatory policies.  

ABTA has three broad pillars of work: Next Generation Trade, Trade Agreements (such as TPP11 or CPTPP and RCEP), and Encouraging Smaller Businesses.  Each pillar includes working committees designed and run by ABTA members. 

The Asia Pacific MSME Trade Coalition (AMTC) is the council responsible for the third pillar. Representing more than 2,800 small businesses across the region, we are strategically positioned to be the voice for MSMEs on trade matters with governments, media, NGOs and regulators.

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