Design Bootcamp Asia

Design Bootcamp Asia (DBA)

DBA is a design education related, community driven platform - envisioned to nurture, find hidden talents and serve the connected design community network in Asia, to its highest potential. 

Desisgn Bookcamp Asia aims to make a social impact by serving its connected design network throughout Asia; by way of meaningful design education related monthly meet-ups, bootcamps and conferences, where you will gain valuable knowledge and experience from industry experts. 

Founder/Organiser at Design Bootcamp Asia: 

Julee (Hyun Ju Lee)

For the love of design. That is at the heart of who Julee is. Having spent 14 years doing what she loves most. Julee's extensive product and design skillsets across various disciplines have been vital in delivering world-class products for top companies like PayPal, Intuit, Cisco, Yahoo! and Samsung.

Julee is currently at NTUC Link as the Cheif Design Officer where she leads the overall design direction and strategy. Drawing on her vast experience from both multinational companies and disruptive start-ups, she brings her expertise in UX, product design, design thinking for innovation, and design sprints based on user research practices.

Prior to joining NTUC Link, Julee was the Vice President and Head of Product and Design at honestbee, a Silicon Valley-backed start-up, where she managed teams across multiple products and platforms. At PayPal, she managed the UX team and was appointed as the Innovation Facilitator in Asia-Pacific where she conducted design thinking and customer-driven research workshops across major cities.

Since then, 

Given this prolific journey, Julee is a recognised as a leader in the design community. She continues to organise meetups as the founder of Design Bootcamp Asia, and is also a regular keynote speaker at UX conferences worldwide. Ms Lee received her Bachelor of Fine Arts degree in Communication Design from Carnegie Mellon University and holds 11 patents with the USPTO.