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01June - Designing Better Services - A Service Design Primer
Current reality has accelerated companies' need to deliver better services. Take this initial step to respond to this pressing challenge!
When and where
Date and time
Thursday, June 1 · 1 - 3am PDT
Location
Online
Refund Policy
About this event
- 2 hours
- Mobile eTicket
The march of the pandemic continues. What's in store for us beyond the horizon?
What is certain will be the prevalence of disruptive events that your business will meet in the evolving future. And when that happens, expect your customer's needs, behaviour, and expectation to change similarly.
Your business model must adapt. How you deliver services must evolve in these uncertain environments. You would need to embody a design mindset, adept at wielding methods and tools to deliver optimal services to survive and even thrive.
In this introductory 120-minute webinar, we’ll share with participants the general framework of Service Design to deliver on this challenge. We will take a sweeping look at various methods and tools; explore local and popular case studies; and, plan to take action. We will spotlight critical activities and tools to use in the hard task of (re)designing your business services.
To balance the first part of this webinar from a more theoretical level, the trainer will facilitate a group discussion on current issues or challenges for a more practical application of Service Design.
Due to time constraints, we will not be able to try out all of the tools and techniques. But, you will gain the fundamental know-how in your transformation journey using Service Design as your key tool.
Your Trainer:
Darwin is a service/ experience designer who uses serious play, visual thinking, and foresight/futures in his practice. Whilst in corporate, his domain has been marketing particularly digital and technology. He has straddled both agency and client sides across the years. And he has advised top MNCs and regional players with their strategy & marketing challenges.
Darwin is currently the founder and principal consultant of a Singapore-based service design agency called pxd labs. He is a senior fellow of the Faculty of Play, a collective of serious play practitioners in the Asia Pacific region.
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Please Note:
(a) You will receive a copy of template(s) that we will use during the webinar. These will be sent via your registered email after the event.
(b) This is a shortened session of pxd labs' core programme called Delivering Better Services which involves a more intensive learning session on Service Design, coupled with a guided activation on your current issue or challenge.
(c) There will be no recording of this introductory session.
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About the organizer
Darwin Sy Antipolo (Director/ Principal Consultant) Company: www.pxdlabs.com
I'm a designpreneur at the intersection of design, technology & the arts.
I'm a transdisciplinary, service/ experience designer who uses serious play, visual thinking, and foresight/futures in my practice. A self-identifying philomath, this itinerant curiosity has helped me deliver nuanced insights into my work as a facilitator, trainer, consultant, and artist.
Whilst in corporate, my domain has been marketing particularly digital and technology. I have straddled both agency and client sides across the years. And I have advised top MNCs and regional players with their strategy & marketing challenges.
Darwin is currently the founder and principal consultant of a Singapore-based Service Design agency called pxd labs. The agency embraces a proprietary Service Innovation Design Framework in designing life experiences. This has been enhanced by the inclusion of serious play, visual thinking, and futures/foresight principles. He is a certified facilitator of the LEGO® SERIOUS PLAY® method.
Darwin is also a founding member and senior fellow of the Faculty of Play, a collective of serious play practitioners in the Asia Pacific region.