2025 PR Reboot: Turning PR Into a Growth Engine

PR Newswire, a Cision Company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit us atfor more info.

Cision PR Newswire

Comms Connect 2025, a regional series event organized by Cision PR Newswire.

Conrad Hong Kong

The PR landscape is undergoing a rapid transformation. Are you ready to lead the way?Join us for an exclusive seminar, #PRNCommsConnect, dive deep into global and APAC media trends, discover the power of AI in storytelling and content creation, and learn how to build authentic connections in an age of misinformation. Explore how brands can leverage tech-savvy multichannel strategies, craft compelling narratives, and drive impactful results.Representatives from PR Newswire, industry leaders and well-known media will be sharing inspiring strategies and practical tips to equip you with the skills and insights to excel in modern PR in 2025.Key topics include:<ol><li>The PR Landscape in flux: Explore the rapid changes impacting the PR and comms industry.</li><li>Harnessing technology for authentic and impactful storytelling</li><li>Multichannel Strategies for Authentic Engagement and Long-Term Media Relations.</li><li>Inspiring guide to navigating the future of PR and amplifying your brand locally and globally.</li><li>Practical tips from the media</li></ol>

Untitled agenda

Registration

Welcome

A seasoned B2B marketing professional with over a decade of leadership experience across the Asia Pacific region, Karine is a growth-focused leader who aligns business strategy with innovative marketing solutions. As the Regional Marketing Director, APAC at Cision, she excels at crafting data-driven strategies and fostering high-performing teams to meet the unique demands of diverse markets. 

2025 PR Reboot: Turning PR into a Growth Engine

Ronald Khay is the Manager of the Monitoring & Insights team for Cision APAC. His team is responsible to help onboard Cision platform clients, help and provide recommendations of platform's usage to help achieve client's goal. He graduated with a Business Marketing degree from University of Abertay Dundee and is currently on his third year in his current role.

A Modern PR Journey In Motion

David Ko is a recognized leader in branding, digital marketing, and AI-powered communications, currently serving as Managing Director of Ruder Finn Interactive (RFI) Asia, the digital arm of the global Ruder Finn group. With over 25 years of experience, David has been instrumental in guiding RFI Asia’s expansion and innovation across key markets such as Beijing, Shanghai, Singapore, India, and Hong Kong. His expertise encompasses strategic counsel to CMOs, sophisticated branding strategies, and pioneering use of emerging technologies for elite clients including Estée Lauder, L’Oréal, Longines, Panerai, and Peninsula Hotels.
David’s AI credentials are both practical and strategic. He supports Ruder Finn’s global AI Advisory Council, which develops and implements AI strategies for a diverse, international client base. Under his stewardship, RFI Asia has launched cutting-edge solutions like Sonar 5.5, an AI-powered crisis simulation platform designed to help clients navigate risks.

Rise of AI Agents in PR: Transforming Comms Strategies for Brand Growth

Networking Break

As Chairman of the Interactive Advertising Bureau Hong Kong (IABHK), Brian Hui drives the development of the overall strategy and daily operations for IABHK, the leading digital marketing and adtech association in HK.

Under his leadership, IABHK has grown into one of the largest digital communities in Hong Kong and has hosted prominent AI marketing conferences in the city. With over two decades of experience in marketing and fintech, Brian is also Chief Customer Officer at HSBC, where he drives the bank's innovation, customer growth and partnerships.

Brian has held global management roles in Faraday Future, LeEco and Amazon based in the U.S. and Mainland China, where he took the helm of a wide range of functions including sales and marketing, user growth, digital, product development and customer experience. Earlier in his career, Brian worked for Citibank and Standard Chartered Bank across Hong Kong, China and the U.K. in the areas of digital banking and transformation. 

PR in the Digital Age:Leveraging Media Channels to Drive Brand Visibility(TBC)

Mr. Wang Feng is the Editor-in-Chief of FTChinese.com, the Chinese-language platform of the Financial Times. For the last decade, he has led a cross-border editorial team spanning London, Hong Kong, Beijing, Shanghai and Shenzhen, directing over a dozen platform relaunches, product launches, and major summit events.
With more than a quarter century of journalism experience, Mr. Wang previously served as Editor-in-Charge of SCMP.com, where he oversaw the South China Morning Post’s 2012 digital relaunch and founded its award-winning data journalism unit. He also established Reuters’ Chinese-language news platform, and managed a team of 80 journalists across Asia and North America. Earlier, he worked as International Editor at Caijing Magazine, one of China’s most influential business publications.
In his spare time, Mr. Wang has taught advanced journalism courses, given lectures and mentored students at some of China's top journalism and communication schools.

Media Insights - AI Application in Newsroom & Communications Operations

Panel Discussion

Networking & Lucky Draw

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