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3h-workshop for Start-ups: Product Strategy

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The Red Box

113 Somerset

Singapore, 238165


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3h-workshop for Start-ups: Product Strategy - Get started with an aligned team with a strong vision & mission

Join this hands-on workshop where you will come out with a strong vision and mission for your product or service, as well as as an aligned team with clearly defined resources required for your start-up.

About the workshop:

  • This is a 3h-workshop.

    This course is delivered in small group to foster interaction, let attendees work on their specific models and get individualised feedback from the trainer, therefore it has a limited seats available.

  • Discount available for this workshop: early bird (-20%) & "Group Ticket" (-40%) when you sign up with minimum 2 persons.

Expected outcomes:

  • Define the vision and mission of your product/service

  • Define a clear story for your start-up, reviewing your teams’ personal motivations

  • Clearly define the resources, roles and processes required within your start-up to kick start

  • Be prepared to pitch and get a personal review & feedback from the trainer

What is covered:

  • Defining your personal reasons and motivations

  • Defining your compnay's vision, mission

  • Theory of change & hands-on activity

  • Team: Clearly defining roles and how to have honest conversations

A full day course is also available on the topic of Product Development (but not included in this ticket):

Part 1: Product Idea and User testing (3h)

  • Defining your Business goals
  • Defining your Product idea
  • Your User experience design
  • Customer Discovery Design - 3 hands-on activity

Part 2: Value Proposition Canva & Minimum Viable product (3h)

This part also includes includes much more practical exercise, where each attendee will put into practice the learning of the day specific to their own business/project, and reviewed by the trainer. We are also scheduling a 30min entrepreneur sharing on the topic of product development, to have a real case study of start-ups using the models.

  • Your Value Proposition Canvas
  • Building a Minimum Viable Product for your business
  • Designing and Developing your Product
  • Outsourcing
  • Guest Entrepreneur Sharing

If you want to join full day course, visit here. The course fee is payable with Skills Future credits.

About the Faclitators:


Trained as an engineer scientist, passionate about liberal arts and experienced technopreneurship, Muhd. Ibnur Rashad is the founder and director of GUILD (Ground-Up Innovation Labs for Development), running Singapore’s first retail-based community innovation lab: GUILDHÄUS at Katong.

He has served at Ground-Up Initiative (GUI) conducting TECH TARIK and sustainability programmes, co-founded Sustainable Living Lab (SL2) running hackathons, helped patients needing medical treatments crowdfund through, facilitated technology, design innovation and wellbeing classes for NTU, MOE and international schools in Singapore and Dubai, and curated the WIEF Young Fellows programme for global youth entrepreneurs and changemakers.


With a background in product design & engineering, Ken Chua is the Director of (these)abilities – an inclusive design & technology agency that works with companies to design/redesign products and services for Persons with Disabilities.

Ken has worked with the likes of ComfortDelGro, Grab, SportSG as well as multiple disability communities on projects that ensure accessibility and inclusion in the everyday.

Organized by: UNFRAMED

Supporting Partner:

UNFRAMED reserves the right to revise the programme or change the facilitator should circumstances so warrant. In the event of any change in date or venue, or the cancellation of the event, the participants will be notified prior to the event. Please note that there is no refund for any ticket purchased.

By filling up this event, I hereby agree and consent that my personal data provided in this form may be collected, used, processed and disclosed by UNFRAMED for the purposes of processing my registration to the event, invitations to future events and online surveys; marketing and promotional activities on print and social media, in accordance with the Personal Data Protection Act 2012 and all subsidiary legislation related thereto.


The Red Box

113 Somerset

Singapore, 238165


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