5th CMO Innovation Summit Hong Kong 2020

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Location

Cordis, Hong Kong

555 Shanghai Street

Mongkok, KOW

Hong Kong

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Event description
Energizing the Continuity Planning through Optimal Technology Integration & Cross-Industry Learning

About this Event

As we navigate through 2020 to a technologically tectonic new decade, the marketer’s ecosystem will also be witnessing a dramatic shift.The profile of CMO needs to be redefined to include multiple facets of which delivering an optimal marketing experience, is just one. A CMO now needs to manage technology, costs and business risks in addition to nurturing talents.

his June, Questex’s 4th CMO Innovation Summit Hong Kong will bring together over 150+ CMOs, CEOs, CIOs, VP's, Head and Directors of Marketing, Experience / Brand / Digital / Innovation / Analytics, to discuss and share best practices on automation integration to reimagining marketing eco-system to personalization and CX through technology to the next level, through multi-industry case studies.

Key Topics Discussed:

- We have good content: How to translate into successful campaigns- Driving marketing efficiency: the relationship between CX and better ROI- Martech agility: Transformation hurdles and how to manage- Optimizing on influencer marketing campaign on social media: new tools- Re-adjusting your marketing strategy to ensure long term customer loyalty during challenged market conditions

Who Should Attend:CMOS, Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:

  • Marketing
  • Innovation
  • Information
  • Marketplace
  • Advertising
  • Branding
  • Digital
  • e-Commerce
  • Customer Experience
  • Content
  • Communications
  • Strategic Management
  • Marketing Communications
  • Sales & Marketing
  • Media
  • Social Media
  • Consumer Relationship
  • Consumer Data
  • Marketing Analytics
  • Loyalty
  • Promotions
  • Corporate Relations
  • Public Relations
  • Market Research
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Date and Time

Location

Cordis, Hong Kong

555 Shanghai Street

Mongkok, KOW

Hong Kong

View Map

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