As we navigate through 2020 to a technologically tectonic new decade, the marketer’s ecosystem will also be witnessing a dramatic shift.The profile of CMO needs to be redefined to include multiple facets of which delivering an optimal marketing experience, is just one. A CMO now needs to manage technology, costs and business risks in addition to nurturing talents.

his June, Questex’s 4th CMO Innovation Summit Hong Kong will bring together over 150+ CMOs, CEOs, CIOs, VP's, Head and Directors of Marketing, Experience / Brand / Digital / Innovation / Analytics, to discuss and share best practices on automation integration to reimagining marketing eco-system to personalization and CX through technology to the next level, through multi-industry case studies.

Key Topics Discussed:

- We have good content: How to translate into successful campaigns- Driving marketing efficiency: the relationship between CX and better ROI- Martech agility: Transformation hurdles and how to manage- Optimizing on influencer marketing campaign on social media: new tools- Re-adjusting your marketing strategy to ensure long term customer loyalty during challenged market conditions

Who Should Attend:CMOS, Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:

• Marketing
• Innovation
• Information
• Marketplace
• Advertising
• Branding
• Digital
• e-Commerce
• Customer Experience
• Content
• Communications
• Strategic Management
• Marketing Communications
• Sales & Marketing
• Media
• Social Media
• Consumer Relationship
• Consumer Data
• Marketing Analytics
• Loyalty
• Promotions
• Corporate Relations
• Public Relations
• Market Research