A chatbot is a computer program that can automate certain tasks, typically by chatting with a user through a conversational interface. The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalise responses, and improve interactions over time. An increasing number of companies are finding chatbots to be an effective solution to increase engagement and conversion rates.

Research from Forrester showed that 5% of companies worldwide said they were using chatbots regularly in 2016, 20% were piloting them, and 32% were planning to use or test them in 2017. As more brands join the race, businesses are in desperate need of a framework around doing bots the right way. With this 1-day program, you will learn how to leverage and incorporate chatbot into your marketing mix so that relevant contents can be delivered in the shortest amount of time, creating an entirely new layer of digital experience for your customers