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A retailer's worst nightmare - Where are the customers?
When and where
Date and time
Thu, 24 Nov 2016 09:30 - 12:30 +08
Location
iBosses Institute MND BUILDING ANNEXE B, 7 MAXWELL ROAD #03-01 SINGAPORE 069111 Singapore, Singapore 069111 Singapore
Refund Policy
Description
A workshop on location attractiveness Index
If you are a retailer, then you are likely be in one of these three situations:
- You are in a location that is thronged with traffic but no one is visiting your outlet
- You are visited by many customers, but margin is still razor thin
- You are doing well and hope to identify a new location to set up another outlet
If you are a landlord or mall owner, then you will like to:
- Understand how the change in consumption pattern affects you
- Understand how to better market your location
- Optimise tenant mix revenue
For close to a year, OCM and Standices have been sharing sentiment studies on the various locations and on many brands as well. As we move to the close of 2016, we will like to share our study of the Top 50 Malls in Singapore.
Things that will be covered:
- Why we should worry about sentiment/consumption trend
- What makes a location attractive
- Where exactly are the customers
- When should we do a promotion
- How to properly position a location into a destination
This sharing will be done by:
Mr Ebenezer Heng - The creator of LAI, location Attractiveness Index, the National Coffee Movement. Ebenezer's sharing is based on his work with many F&B owners and brands, distilling the key success factors.
Dr Lek Hsiang Hui - The creator of Standices system that generates the Top 50 Malls report and many other brand reports. Dr Lek's sharing is based on his research subjects that range from Singapore Tourism Board to the indie cafe round the corner.
Special sharing: Mr. Renzo Streglio will be sharing about his research and appreciation on the Restaurant scene in Singapore.
Why you should attend?
- To get a better understanding of Location Attractiveness Index
- To get a clearer picture on the potential of different malls
- To position your location to a destination
Who should attend?
F&B and retail Owners, Managers. Marketing Managers of various FMCG brands. Real Estate companies marketing for Malls and shops. Malls Owners and their marketing department
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About the organiser
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).