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A retailer's worst nightmare - Where are the customers?

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Nov 24

A retailer's worst nightmare - Where are the customers?

By Oncoffeemakers.com

When and where

Date and time

Thu, 24 November 2016, 9:30 AM – 12:30 PM Singapore Standard Time Singapore Time

Location

iBosses Institute MND BUILDING ANNEXE B, 7 MAXWELL ROAD #03-01 SINGAPORE 069111 Singapore, Singapore 069111 Singapore

Map and directions

How to get there

Refund Policy

Contact the organiser to request a refund.

Description


A workshop on location attractiveness Index


If you are a retailer, then you are likely be in one of these three situations:

  • You are in a location that is thronged with traffic but no one is visiting your outlet
  • You are visited by many customers, but margin is still razor thin
  • You are doing well and hope to identify a new location to set up another outlet

If you are a landlord or mall owner, then you will like to:

  • Understand how the change in consumption pattern affects you
  • Understand how to better market your location
  • Optimise tenant mix revenue


F&B talk at Singapore Chinese Chamber of Commerce

For close to a year, OCM and Standices have been sharing sentiment studies on the various locations and on many brands as well. As we move to the close of 2016, we will like to share our study of the Top 50 Malls in Singapore.


Things that will be covered:

  • Why we should worry about sentiment/consumption trend
  • What makes a location attractive
  • Where exactly are the customers
  • When should we do a promotion
  • How to properly position a location into a destination


This sharing will be done by:


Mr Ebenezer Heng - The creator of LAI, location Attractiveness Index, the National Coffee Movement. Ebenezer's sharing is based on his work with many F&B owners and brands, distilling the key success factors.


Dr Lek Hsiang Hui - The creator of Standices system that generates the Top 50 Malls report and many other brand reports. Dr Lek's sharing is based on his research subjects that range from Singapore Tourism Board to the indie cafe round the corner.

Special sharing: Mr. Renzo Streglio will be sharing about his research and appreciation on the Restaurant scene in Singapore.


Why you should attend?

  • To get a better understanding of Location Attractiveness Index
  • To get a clearer picture on the potential of different malls
  • To position your location to a destination


Who should attend?

F&B and retail Owners, Managers. Marketing Managers of various FMCG brands. Real Estate companies marketing for Malls and shops. Malls Owners and their marketing department


Tags

  • Singapore Events
  • Central Singapore Events
  • Things to do in Singapore
  • Singapore Seminars
  • Singapore Business Seminars
Event ended

A retailer's worst nightmare - Where are the customers?


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Oncoffeemakers.com

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