AI Awakening: Machines are Customers Too_Meet Up_KUL

This October, join us in Kuala Lumpur for an inspiring evening of ideas, dialogue, and connection. Meet female powerhouses Jana Marlé-Zizková (co-founder of She Loves Data), Katja Forbes (Author, Machine Customers: The Evolution Has Begun) and Jess Teng Poh Fern (COO, Strategic Operations, Gamuda Land), as they set the stage for a future where women lead confidently in the age of AI.

Keynote Highlight

Machines Are Customers Too: The New Frontier of Customer Experience (CX) by Katja Forbes, Author (Machine Customers: The Evolution Has Begun)/ Global Financial Services Firm

As AI agents evolve into autonomous economic actors, they’re no longer just powering customer experiences — they’re becoming the customer. In this provocative keynote, Katja explores how businesses must design for non-human decision-makers. From data integrity as your new brand promise to strategies for “Agent Experience (AX),” discover why the next big shift in CX is already happening.

Fireside Chat

Join us for an engaging conversation with accomplished women leaders. Our speakers will share their experiences building successful careers, from overcoming early challenges to becoming influential voices in their organisations. You'll hear authentic stories, learn practical strategies for navigating workplace dynamics, and discover insights to accelerate your career growth. This session offers valuable perspectives from leaders who've successfully carved their path in the industry.

End the day with meaningful connections and conversations with peers, leaders, and changemakers shaping Malaysia’s digital future. 

Key Takeaways

• Inspiration from Real Journeys

• Strategies for Navigating Challenges

• Fostering Innovation Through Diversity

• Building Leadership Skills

About our Speakers

Jess Teng Poh Fern - COO, Strategic Operations, Gamuda Land

Since 2023, Jess Teng has served as Chief Operating Officer of Strategic Operations at Gamuda Land, where she focuses on the development and execution of the company’s overall strategic plan. Her portfolio includes design and product planning, sustainability, digitalisation, Gamuda Parks, and branding. She also oversees Gamuda Land’s projects in the United Kingdom and Australia.

Previously, she was appointed Executive Director at Gamuda Land in 2021. Prior to joining Gamuda Land, she contributed to high-profile projects such as TRX Retail Mall and Tradewinds Square in Kuala Lumpur.

Katja Forbes - Author (Machine Customers: The Evolution Has Begun)/ Global Financial Services Firm

Katja Forbes is an award-winning digital visionary who knows how to move the needle on growth and innovation. A global authority across CX, UX, data science, product design, and emerging tech, she is a sought-after keynote speaker described as “unyielding, innovative and endlessly insightful”.

Katja’s long list of accolades includes being named among the Top 20 Global CX Leaders in Financial Services, Top 50 Australian Professionals, Top 10 Women Disruptors, and one of Westpac/Australian Financial Review’s “100 Women of Influence”.

Now leading the charge at a Global Financial Services Firm, Katja steers a gold award-winning team creating inclusive and climate positive financial solutions. Formerly an International Director and Vice President on the Global Board of the Interaction Design Association (IxDA) and DEI Director of the Data Visualization Society, Katja remains focused on shaping a future fueled by human-centered innovation.

Beyond her work, Katja is known for her fierce determination, clarity of purpose, and unwavering commitment to uplifting women across the globe, securing her place as a thought leader who backs bold ideas with real-world impact.