AI & Data Series : Smarter, Faster, Better: AI Tools for Modern Marketing

SESSION DESCRIPTION

In today’s fast-changing digital landscape, startups and SMEs face growing pressure to market smarter, faster, and more efficiently — often with limited resources. The emergence of generative AI tools has unlocked new possibilities, enabling businesses to create compelling content, analyze market trends, and engage customers with greater precision and creativity.

Join us as Syaful Mohamed, a seasoned marketing professional with over two decades of experience in branding, innovation, and AI-driven marketing, shares practical insights on how to harness AI to elevate marketing performance. Participants will learn how to integrate AI tools into their daily workflows, automate repetitive tasks, and strengthen brand storytelling to stay competitive in the modern market.

This session supports MRANTI’s mission to accelerate innovation to market by equipping startups, researchers, and SMEs with practical tools and strategies to scale their impact. It also forms part of MRANTI’s ongoing efforts to build capabilities that drive smarter commercialization and sustainable business growth in 2025 and beyond.

KEY TAKEAWAYS

• Understand how generative AI is transforming modern marketing and helping startups and SMEs compete more effectively with limited resources.
• Discover how AI-driven insights can improve customer engagement, strengthen brand storytelling, and support smarter decision-making for business growth.

COURSE BREAKDOWN

• 45 minutes presentation
• 15 minutes Q&A

PDPA Consent Notice

By registering for this event, you consent to the collection and use of your personal data by MRANTI and our event partner, in accordance with the Personal Data Protection Act (PDPA) 2010.

Your personal data will be used for the following purposes:

• Managing your registration and participation in the event;
• Sending event-related communications and materials;
• Conducting post-event follow-ups, including feedback surveys;
• Informing you about similar future programs and opportunities by either organization.

Your information will be kept confidential and will not be shared with external parties, except where required by law or as necessary to fulfill the purposes stated above.

If you wish to withdraw your consent, please contact us at precomm@mranti.my.