AI Driven Predictive Lead Scoring

Lead scoring with generative AI involves using AI to analyze and assign scores to potential customers (leads) based on their likelihood to buy.

Large volumes of data, such as a lead's behavior, interactions, and demographics, can be analyzed using generative AI models to generate more accurate and dynamic scores.

At its core, predictive lead scoring ranks leads based on their likelihood of converting into customers. It's a modern approach, evolved from traditional, manual lead-scoring methods.

Previously, sales and marketing teams manually assigned scores to leads based on factors like demographic information and behavior.

Top expert speakers will be showcasing the business used cases via this online video webinar session.Keen to learn ? Register for this video webinar session today.