AI in Market Research:Hype, Hope & How It’s actually Happening_Workshop_MEL

#Career #General #AI

Note: this is an offline event, please register only if you are able to attend in person.

Join us for an engaging and thought-provoking event as we unpack how AI is transforming market research — from synthetic consumers to smarter innovation pipelines.

In this session, we’ll showcase how market research is using AI to accelerate ideation, optimise products, and simulate consumer responses with remarkable accuracy. You’ll see real-world case studies from Australia and beyond, illustrating where AI is already making a measurable impact across innovation, sensory testing, and marketing.

But that’s just one side of the story. We’re also hosting a candid panel discussion with senior client leaders, exploring what AI adoption really looks like from their side of the table — the excitement, the experiments, the barriers, and the blind spots.

Expect an honest conversation, grounded examples, and a chance to connect with peers who are figuring it out in real-time, just like you!

We look forward to welcoming you!

By registering you understand that the details you provide during the registration process will be collected and used by She Loves Data. Photographs and/or videos may be taken at the event. By taking part in this event you grant the event organizers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity and/or marketing purposes. This might include (but is not limited to), the right to use them in their printed and online publicity materials, social media, and press releases.

Speakers

Ashish Anand
Product Devt Lead, APAC, NIQ

Ashish Anand is a seasoned leader in data and analytics with a passion for using technology to solve real business problems. With years of experience across consulting and industry, he brings a practical perspective to how data and AI are reshaping the future. Ashish is known for his strategic thinking, clear communication, and ability to connect technical innovation with business value.

Brad Sanderson
Associate director of RnD, Swisse Wellness

Brad Sanderson is the Associate Director of R&D at Swisse Wellness, working at the intersection of scientific research, digital health, and design thinking to drive product innovation. With over 15 years of experience across consumer health, pharma, and digital start-ups, Brad brings a unique blend of scientific insight and creativity. His work focuses on building research pipelines that strengthen brand credibility and deliver real-world impact.

Abhi Gaddi
Senior Consumer Insights & Analytics Manager at L'Oréal ANZ

Abhi Gaddi is a Senior Consumer Insights & Analytics Manager at L’Oréal ANZ, driving data-led strategies to boost consumer engagement. She combines strong analytics expertise with a passion for promoting diversity and inclusion in the workplace.

Lauren Dilley
Sr. Insights Manager, Twinings

Lauren Dilley is the Senior Insights and Analytics Manager at Twinings, with over a decade of experience in data and analytics within the food and beverage industry. She specializes in turning consumer and market data into actionable insights that drive strategic growth and innovation. Lauren is known for her collaborative style, curiosity, and passion for data storytelling.

Roopam Bahl (Moderator)
Director at NIQ BASES

Roopam Bahl is the Head of Marketing at NIQ Pacific, with a strong background in brand strategy and consumer insights. She’s passionate about how AI is changing the world of market research and loves bringing people together for meaningful conversations. As our moderator today, Roopam brings warmth, curiosity, and sharp insight to the discussion.