AI Powered Marketing 2 Days Training

Certificate: Course Completion Certificate

Language: English

Duration:2 Days

Credits: 16

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Delivery: Classroom

Course Description:

Explore the transformative potential of AI in marketing with this comprehensive course. From enhancing customer engagement to automating complex tasks, discover how AI technologies like ChatGPT, automation, and NLP are reshaping the marketing landscape.

Course Introduction:

Welcome to the AI-powered Marketing course, where innovation meets marketing strategy. In today's dynamic digital environment, AI isn't just a buzzword—it's a game-changer. This course dives deep into the evolution, benefits, and challenges of AI in marketing. You'll uncover practical insights into leveraging AI for social listening, email personalization, dynamic pricing, and more. Discover how tools like ChatGPT-3 & ChatGPT-4 revolutionize content creation, SEO, and PPC campaigns. Join us on a journey to explore the cutting-edge AI technologies reshaping both online and offline marketing ecosystems.

In today's digital landscape, leveraging AI in marketing has become indispensable for achieving superior results and efficiency. This course provides a comprehensive exploration of AI's role in transforming marketing practices, equipping participants with essential knowledge and practical insights.

Learning Objectives:

1. Understand AI in Marketing: Gain a foundational understanding of artificial intelligence (AI), its evolution in marketing, and its key benefits and challenges.

2. Application in Marketing Tasks: Explore how AI enhances various marketing tasks including social listening, email personalization, dynamic pricing, sentiment analysis, and media buying.

3. AI Technologies: Learn about advanced AI technologies such as automation, chatbots, natural language processing (NLP), robotic process automation (RPA), Metaverse, Augmented Reality (AR), and Virtual Reality (VR) and their applications in marketing.

4. ChatGPT for Marketing: Assess the usability and significance of ChatGPT-3 & ChatGPT-4 in tasks like content curation, SEO optimization, PPC campaigns, and copywriting.

5. Best AI Marketing Tools: Explore and evaluate top AI-powered marketing tools designed to automate and streamline promotional tasks.

6. Case Studies and Examples: Analyze real-world case studies and examples of successful AI implementations in marketing across various industries.

7. Integration Strategies: Develop strategies for integrating AI technologies into existing marketing workflows to improve efficiency and effectiveness.

8. Future Trends: Stay informed about emerging trends in AI and their potential impact on the future of marketing strategies and consumer engagement.

Course Content:

1. Understand basics about AI Marketing along with its evolution, benefits, process, statistics, trends, challenges, etc.

2. Analyze how marketers can use AI in multiple marketing tasks such as social listening, email personalization, dynamic pricing, sentiment analysis, media buying, etc.

3. Understand usage of AI technologies such as automation, chatbots, NLP, RPA, Metaverse, AR and VR in online and offline marketing ecosystem

4. Assess usability and significance of using ChatGPT-3 & ChatGPT-4 for tasks such as content curation, SEO, PPC, copywriting, etc.

5. Assess usability and significance of using ChatGPT-3 & ChatGPT-4 for tasks such as content curation, SEO, PPC, copywriting, etc.

6. Explore best AI Marketing Tools which can help marketers in automating and speeding their promotional tasks

Prerequisites:

● Basic Marketing Knowledge: A fundamental understanding of marketing principles and practices is recommended to grasp the strategic applications of AI in marketing.

● Digital Literacy: Familiarity with digital platforms, online marketing channels, and basic digital analytics will enhance comprehension of AI's role in modern marketing.

● Curiosity and Openness to Innovation: A willingness to explore new technologies and their potential impact on marketing strategies is essential, as AI continues to evolve rapidly.

● Technical Skills (Optional): While not mandatory, basic familiarity with software tools used in marketing, such as CRM systems or digital advertising platforms, may be beneficial.

Target Audience:

This course is ideal for:

Marketers: Professionals looking to enhance their marketing strategies through AI-driven automation and innovation.

Digital Strategists: Individuals interested in leveraging AI technologies to optimize digital marketing campaigns and customer interactions.

Business Owners: Entrepreneurs seeking to understand how AI can improve efficiency and effectiveness in marketing efforts.

Technology Enthusiasts: Individuals curious about the application of AI, automation, and advanced technologies in the marketing ecosystem.

Professionals in Related Fields: Anyone in roles involving customer engagement, content creation, SEO management, PPC campaigns, or digital transformation initiatives.

No prior experience with AI is required, making this course accessible to learners at various stages of their careers and industries.

This diverse audience ensures that participants gain practical insights and skills applicable to a wide range of marketing scenarios, from small businesses to large enterprises aiming to innovate their marketing strategies.