Why we do what we do.

Yin Ling and Sindy are the two faces behind Cloop.

Hope we love our pieces from earth to moon and back.

Another purchase doesn’t make us happier? The pursue to material needs is in fact our deepest needs for intimacy.

Saw something you like, not sure if you will wear it again? Consider borrowing a piece. Change a style, try a new look without buying the piece.

Borrow yours and lend others!

Find out more about Cloop, the fashion-swapping trendsetters at Seed to Soul.

Learn more about Seed to Soul and Crene at wearecrane.com/happenings