AN ENTREPRENEUR'S JOURNEY - FROM CONCEPT TO EXIT AND BEYOND

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IMD Executive Learning Center

South Beach Tower

38 Beach Road, #17-11

Singapore 189767

Singapore

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ABOUT THE LUNCH AND SPEAKER

Have you ever wondered what it is like to start, groom and grow and ultimately sell a business in Singapore? And what kind of negotiation techniques can be successful for the entrepreneur?

Come and hear about it first-hand from Jes Johansen (MBA alumni of 2001), who has done exactly that.

Jes is the co-founder and CEO of Store Friendly Self Storage Group Pte Ltd (storefriendly), which he started in Singapore in 2011.

storefriendly is a franchise holding business specializing in self-storage. The company was built and sold within four years, with an original exit format: instead of selling the franchise holding entiry itself, Jes elected to buy back all 10 franchisees, and then sold the whole package as a selfoperating business to SingPost – a company that already owns another self-storage business and through this transaction could add scale, while taking out a competitor.

After selling the company in late 2015, Jes stayed with the company for 12 months under an earnout arrangement. Upon completion of the earn-out, a brand buy-out agreement was negotiated, which meant founders could retake control of the brand for added compensation, while the buyer could focus on operating under one brand.

Before starting storefriendly in Singapore, Jes supplied partition materials to self-storage companies in Asia and having been “bitten by the self-storage bug” Jes decided it was time to introduce a new self-storage product to Singapore and East Asian markets.

Jes will discuss the process of starting a company in Singapore, growing pains, competitive analysis, the franchise model and buy-back, valuation aspects and deal negotiation. He will also focus on the ‘hesitant entrepreneur’ aspect and what, in his mind, it takes to be an entrepreneur.

Come prepared with questions! We expect the session to be highly interactive and fluid.

We are looking forward to seeing you!

AGENDA

12:00 - 12:15 Registration
12:15 - 13:30 Lunch and discussion

Date and Time

Location

IMD Executive Learning Center

South Beach Tower

38 Beach Road, #17-11

Singapore 189767

Singapore

View Map

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