APIs are crucial for faster innovation.
To grow B2B and B2C SaaS companies, once one has been introduced to the concept of API as a product, this online video session will showcase one on how to establish metrics for activation, retention, engagement, usage of API products and also the measurement of reach and effectiveness of documentation.
Once one has gathered enough data, one can derive much from the leading and lagging metrics, remove bias from metrics setting process and to establish long and short term goals.
Help one build and scale revenue generator APIs to the business.
What one learns :
Build a long term strategy for an API
Explore the life cycle and API maturity
Understand APIs from a product management perspective
Create support models for APIs that scale with product
Apply user research principles to APIs
Explore metrics of activation, retention, engagement and churn
Cluster metrics together to provide comfort
Examine the consequences of gameable and vanity metrics
Note :
Upon registration, a userid and password key access will be provided for online video session.
