Many companies celebrate B Corp certification as a milestone, but the real value comes from activating it as an ongoing driver of growth, credibility, and influence. This webinar will explore how organizations can embed B Corp values into their operations and communications, with the annual impact report serving as a powerful proof point.
Key Areas of Discussion:
- Aligning B Corp Commitments with Business Goals
How to link B Corp principles to commercial priorities such as winning new business, attracting talent and investors, and securing partnerships.
- Developing an Annual Impact Report
What goes into an effective report, from ESG metrics to storytelling, and how to scale it from a simple PDF to a digital microsite.
- Building Trust and Reputation
How impact reporting enhances credibility, strengthens transparency, and positions companies as thought leaders in their industries.
- Quick-Win Activation Strategies
Practical ways to repurpose impact report content for marketing, media, award submissions, and stakeholder engagement.
Case studies from B Corps that have successfully leveraged impact reporting, as well as lessons from those that struggled to activate their certification.
