Brand & Marketing Plan

This workshop equips you with the fundamentals to define your brand identity and design a practical marketing plan that drives early traction. You’ll learn that branding goes beyond a logo—it’s about the promise and perception you create in the market. The session covers how to build a strong brand identity, apply a marketing plan framework (including persona, channels, messaging, timeline, and budget), and leverage the marketing funnel to guide customers from awareness to conversion. By the end, you’ll have the tools to position your brand effectively and map out a clear path to early growth.