Brand & Marketing Plan
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Brand & Marketing Plan

By BizPod Taylors University
CG.01, Common Ground, Taylor's University Lakeside CampusSubang Jaya, Selangor
Oct 29, 2025 to Oct 29, 2025
Overview

From branding basics to funnels—learn to define identity, shape perception, and design a marketing plan that drives early growth.

This workshop equips you with the fundamentals to define your brand identity and design a practical marketing plan that drives early traction. You’ll learn that branding goes beyond a logo—it’s about the promise and perception you create in the market. The session covers how to build a strong brand identity, apply a marketing plan framework (including persona, channels, messaging, timeline, and budget), and leverage the marketing funnel to guide customers from awareness to conversion. By the end, you’ll have the tools to position your brand effectively and map out a clear path to early growth.


From branding basics to funnels—learn to define identity, shape perception, and design a marketing plan that drives early growth.

This workshop equips you with the fundamentals to define your brand identity and design a practical marketing plan that drives early traction. You’ll learn that branding goes beyond a logo—it’s about the promise and perception you create in the market. The session covers how to build a strong brand identity, apply a marketing plan framework (including persona, channels, messaging, timeline, and budget), and leverage the marketing funnel to guide customers from awareness to conversion. By the end, you’ll have the tools to position your brand effectively and map out a clear path to early growth.


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BizPod Taylors University
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Oct 29 · 10:00 GMT+8