Who should attend this course?

This course is perfect for brand managers, marketers, and event planners looking to enhance their brand storytelling and experience design skills.

Do I need prior experience in storytelling or experience design to attend?

No, this workshop is designed for beginners as well as experienced professionals who want to learn new strategies and refine their storytelling and design skills.

What makes this course different from other marketing courses?

Unlike generic marketing courses, this workshop focuses on brand storytelling and experience design specifically for tourism and events, offering hands-on methods to create immersive and engaging customer experiences.

Will I receive a certificate after completing the course?

Yes, all participants will receive a Course Completion Certificate, recognized for 8 PDUs/Training Hours.

How interactive is the course?

This is a highly interactive workshop, with real-world case studies, hands-on exercises, and group discussions to help you apply concepts to your brand’s unique needs.

Can I book this course for my team?

Yes, we offer in-house training customized to your organization's specific needs. This allows you to train multiple team members at once.

What if I can’t attend after registering?

Yes, we offer in-house training customized to your organization's specific needs. This allows you to train multiple team members at once.

What is the cost of the course?

Pricing is available upon request. We also offer group discounts for 3+ registrations (10% off) and 10+ registrations (15% off).

How does this course apply to tourism and events sector?

The course integrates examples, case studies, and local industry trends, making it directly applicable to the region's unique tourism and events landscape.

How many PDUs/credits will I earn?

Upon completion, you’ll earn 8 PDUs / Training Hours that can count toward your professional development and certifications.

Multiple dates

Brand Storytelling & Experience Design: 1-Day Workshop in New York City, NY

By Mangates

Transform your brand strategy with captivating storytelling and experience design techniques tailored to tourism sector.

Location

Regus NY, New York City - 100 Church Street

100 Church Street#8th floor Ph No +1 469 666 9332 New York, NY 10007

Agenda

Module 1: The Power of Brand Storytelling

• Defining brand storytelling and its impact on customer engagement • Elements of a compelling brand story • Activity

Module 2: Crafting Authentic Brand Stories

• How to align brand messaging with storytelling elements? • Techniques for creating emotional connections with your audience • Activity

Module 3: Understanding Experience Design

• Key principles of experience design in tourism and events • The role of sensory experiences in creating memorable interactions • Case Study

Module 4: Designing Immersive Brand Experiences

• Combining storytelling with immersive experiences to engage customers • Strategies for creating unforgettable brand moments • Activity

Module 5: Digital Storytelling & Experience Design

• Leveraging digital platforms for storytelling and experiences • Integrating social media, websites, and digital content into your experience strategy • Activity

Module 6: Engaging Your Audience Through Multiple Touchpoints

• Multi-channel marketing for storytelling and experience delivery • How to ensure consistency across all touchpoints? • Activity

Module 7: Measuring the Impact of Your Brand Story

• Key metrics for evaluating the success of brand storytelling and experiences • Tools for tracking engagement and feedback • Case Study

Module 8: Overcoming Challenges in Storytelling & Experience Design

• Addressing common challenges in delivering memorable experiences • How to stay authentic while pushing creative boundaries • Activity

Good to know

Highlights

Ages 18+
In person
Paid venue parking

Refund Policy

Refunds up to 7 days before event

About this event

Business • Finance

Duration: 1 Full Day (8 Hours)

Delivery Mode: Classroom (In-Person)

Language: English

Credits: 8 PDUs / Training Hours

Certification: Course Completion Certificate

Refreshments: Lunch, snacks, and beverages are included

Course Overview

In today’s competitive market, brand storytelling and experience design are key to creating engaging and memorable experiences for audiences. This workshop will guide you through the principles of effective brand storytelling, the process of designing immersive brand experiences, and how to incorporate these techniques into your marketing strategy. Through real-world case studies and practical activities, you will gain the skills and tools needed to craft authentic brand stories and design compelling experiences that connect with your audience.

Learning Objectives

By the end of this course, you will be able to:

Understand the key principles of brand storytelling and experience design.
Create compelling and authentic brand stories that resonate with your audience.
Design immersive, multi-sensory brand experiences that engage customers.
Leverage digital platforms to enhance brand storytelling and experience delivery.
Measure the impact of your brand storytelling and experience design efforts.
Develop an actionable plan to integrate storytelling and experience design into your marketing strategy.

Target Audience

This course is ideal for brand managers, marketing leaders, and professionals working in tourism, events, hospitality, and other customer-focused industries, looking to create meaningful connections with their audience through compelling brand stories and experiences.

Why It’s the Right Fit for You

Our workshop offers a hands-on, practical approach to brand storytelling and experience design, tailored to the unique challenges of the tourism and events sectors. With expert-led instruction, real-world case studies, and interactive activities, you will gain actionable skills to enhance your brand’s messaging and create unforgettable customer experiences. Whether you're in hospitality, events, or tourism, our course provides the tools to elevate your brand and stand out in a competitive market.

Save more!

Register in group of 3 or more & get 10% discount

Organizations hosting an in-house session with 10+ participants enjoy a 20% discount.

Looking to bring this training directly to your team?

Our in-house option brings Brand Storytelling & Experience Design directly to your team. Delivered on-site, this 1-day workshop can be customized with industry-specific examples, case studies, and strategies that align with your projects. It’s a convenient and cost-effective way to strengthen leadership, improve performance, and foster a culture of innovation—without travel or downtime.

📧 Contact us today to schedule a customized in-house session: corporate@mangates.com

Organized by

Mangates

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