Brown Bag: Consumer Insights in Digital Era (Virtual)

What is the Brown Bag Series ?

The Brown Bag Series aims to help Singaporeans gain new skills and competencies to level up their careers.

The Brown Bag (Level Up Your Future) Series (16 Oct - 4 Nov 2025) is part of a 6-part series organised by HeadHunt in collaboration with our University Partners to help Singaporeans.

For our Brown Bag Session on 28th Oct, Prof. Kim Dayoung from NUS Business School will be speaking on the topic of Consumer Insights in Digital Era.

Brown Bag Details - 28th Oct 2025

Topic :

Consumer Insights in Digital Era

Speaker Name :

Prof. Kim Dayoung

Senior Lecturer and Co-Academic Director of MSc Marketing Analytics and Insights

NUS Business School

Synopsis :

Provides an overview of evolving digital marketing using AI for content, optimisation, social listening, lead capture, and experiments.

Ticket Types

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Ticket Type 1 - Virtual Free Ticket

• Entitles you to attend the virtual session via Zoom. The Unique Zoom link will be sent to you 1 day before the event.

Brown Bag Workshop Schedule

In the upcoming workshops (16th Oct - 4th Nov), we will be examining the following Topics:

• 16th Oct - Global Management: Skills and Challenges
• 21st Oct - Investing in a Fragmented World
• 24th Oct - AI for Better Business Decisions
• 28th Oct - Consumer Insights in Digital Era
• 31st Oct - Ethics in AI Data Analytics
• 4th Nov - AI and Industry 4.0 - Innovation and Entrepreneurship in the Next Wave

INTELLECTUAL PROPERTY AND COPYRIGHT

All information (including but not limited to the Zoom Video, Presentation and PowerPoint Slides) contained within the Brown Bag Sessions Presentations considered proprietary intellectual property and should not be distributed or shared without written consent.

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TERMS AND CONDITION

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