Join us to find out about:

• Upcycling Cosmetic Product Waste with Innovation - Aligned with Shiseido Group’s global Sustainable Beauty Initiative, Shiseido Asia Pacific is seeking innovative ideas on how their end of shelf life products could be upcycled meaningfully to create new products with new value for what would otherwise have been discarded.
• Reducing Food Waste via Innovative Solutions and Smart Design - In light of changing dining lifestyles of customers post-pandemic, Burger King Singapore is looking out for designers to explore the multiple uses of packaging and innovative solutions that preserve the quality of the dining experience, reduce food and packaging waste while optimising the investment in material for doing so.

This session is suitable for:

• Designers who are keen to upcycle end-of-life personal care and beauty products (packaging and/or product formulation).
• Design professionals who are keen to develop the sustainable food supply chain.
• Sustainable design enthusiasts.

Programme:

• Overview of the Good Design Research (GDR) Initiative (5 mins)
• Makeup a Difference - Shiseido APAC (20 mins)
• Burgers for Good - Burger King Singapore (20 mins)
• Q&A with Shiseido and Burger King (20 mins)
• Closing (5 mins)

This event is part of a series of Engagement & Sharing Sessions under the Good Design Research Initiative (GDR) presented by the DesignSingapore Council.

GDR aims to help designers and design enterprises in Singapore find their unique value proposition in designing for impact through research and experimentation; and to build their knowledge and network through GDR knowledge partners. Learn more about GDR here!

Supported by Burger King, Shiseido Asia Pacific and National Design Centre.

This event is also part of the National Design Centre's "Sustainability & Design" programme line-up for January 2021.

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About Shiseido

Shiseido was founded in 1872 as Japan's first Western-style pharmacy. 150 years later, Shiseido’s commitment to innovation is as steadfast as ever. It has transformed into a global beauty giant that currently operates in approximately 120 countries and regions around the world. 

To learn more about Shiseido's Beauty Initiative, please visit their website at https://corp.shiseido.com/en/sustainability/.

About Burger King

BURGER KING® first arrived on Singapore shores in 1982 with the opening of its first restaurant in Peninsula Plaza. Today, BURGER KING® Singapore Pte Ltd operates more than 50 outlets in Singapore.

To learn more about BURGER KING® Singapore, please visit BURGER KING® Singapore’s website at burgerking.com.sg.

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About the Speakers

Ms Jiayun Fang is the Regional Corporate Sustainability Manager of Shiseido Asia Pacific. Her role includes leading Corporate Sustainability for the region and she is responsible for developing and driving strategies aligned with Shiseido Group's Sustainable Beauty Initiative in "Realising a Better World".

Mr Kevin Lim is the Innovation and Marketing Lead at Burger King Singapore. Having partaken in beefing up the digital transformation of the business, he now devotes his time to grilling up innovative products and processes. He lives and dies by the power of holistic and creative marketing campaigns.

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