Build Your Brand

Promotions

• Concession* rates for students and seniors.
• 20% off buddy tickets (min 2 tickets)
• 20% off past participants of SBC Academy**
• 10% off for Kinokuniya Privilege Card members**

*Participant will have to present their student pass or senior citizen card on day of talk for verification purposes.

** Request promo code via email to programmes@bookcouncil.sg

Synopsis

How can authors or writers maximise the use of their social media platform to enhance their brand and grow their reach?

Vivy Yusof, debut author, blogger turned entrepreneur, and successful owner of dUCk will share insights, advice and experiences on building your own brand. What are the challenges in creating content? How can emerging writers develop relationships their target audience and readers?

Participants can expect the discussion on these topics:

• the benefits and challenges of establishing a personal brand
• how to use your brand to effectively market your writing and books as an author
• the essentials needed to build a following by leveraging on digital media
• strategies to maximise social media and its reach

About Speaker

Vivy Yusof started blogging about random things and a decade later, has a fashion empire. She co-founded the FashionValet Group in 2010 with her boyfriend and has grown the multi-million dollar company into household names in her country, Malaysia.

Her brand dUCk is the largest modest fashion brand in Asia and was the first to collaborate with international brands like Disney, Mattel, Sephora amongst many others. Thing went so well that she decided to marry that boyfriend. They now have four kids together and are still in disbelief.

A law graduate from London School of Economics, Vivy would have much preferred if she learned software engineering instead. She has been an A-student all her life, and even took her SPM and A-Levels simultaneously, something she would never recommend to others.

Vivy Yusof has 1.8 million people following her on Instagram and 247,000 people subscribing to her YouTube channel. She's not sure why, but she's ok with it. She has been featured in many local and international publications like Business of Fashion, The New York Times and Forbes. She was also named as one of 'Forbes 30 Under 30', and selected as a Young Global Leader by World Economic Forum. Her parents still tell people about that.

About the Book - The First Decade: My Journey from Blogger to Entrepreneur

Not your typical business-autobiography-‘I’ve made it in life’ book

I started a blog. I borrowed USD 16,000. And now, I’ve built a multimillion dollar fashion company, garnered 1.8 million followers on Instagram and managed to squeeze in time to get married and give birth to not one, but four children.

Perfect for young entrepreneurs, this book shares the secrets of my entrepreneurial journey so far—from starting a business with my boyfriend (telling my dad sure was fun), to fundraising, to managing a team of 400 people, to dealing with the good and bad of social media, and to pretending to nod when my tech team talks about cookies.

I share my proud wins for you to get inspired by, and my juicy failures for you to eat popcorn to.

Always a work in progress, my story is unfinished.

But for now, allow me to present to you, The First Decade.

About Moderator

Melanie Oliveiro co-anchors Singapore Today, weekdays from 5pm to 8pm on CNA938.

Melanie has been a presenter, producer and broadcast journalist since joining the then Radio Corporation of Singapore (RCS) in 2001. Her versatility is reflected in the roles she has taken on: radio anchor, reporter, current affairs TV presenter, documentary filmmaker, film critic and food correspondent. A multiple award-winner, Melanie has covered key Singapore developments like the SARS outbreak and the first anniversary of the 2015 Mount Kinabalu earthquake tragedy. She has interviewed a plethora of thought leaders, innovators and newsmakers - from Singapore cabinet ministers to Gene Simmons from KISS.

An avid bookworm, Melanie is also the producer / presenter of the podcast Page Turners. This weekly series presents conversations with bestselling authors - from Singapore and the world - discussing their latest novels.

On a corporate level Melanie has gained invaluable experience in the education, publishing and charity sectors taking up lecturing and marketing communications roles.

She loves traveling the world – collecting rare vinyl records along the way.

Cancellation:

The talk can be cancelled or postponed two weeks before the talk date if the minimum number of participants is not met. Participants will be fully refunded for talks cancelled by us.

Participants who are unable to attend a talk they have registered for are to inform us of the reason two weeks before the talk date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to 5 working days before the talk date will receive a 50% refund. Those who did not turn up at the talk will not receive a refund.

Upon registration, you are deemed to have read and understood the cancellation and withdrawal policy and accept the terms contained therein.

Please note there is no lift to the venue.