Description

“It’s not what you know, it’s who you know”. As we transition into the cloud space, having an online presence is more critical than ever. A strong, professional online presence and the power of your network can provide you with new career opportunities and potential collaborations, all we need to do is to start by strategically making connections with the right people and to direct traffic to our social media page!

The Workshop

With the rise in digital connectivity, there is an increased trend in using social media platforms for career search and development. This workshop will give participants strategies and ideas for harnessing social media positively for their career and professional development and to guide them on the proper usage so that social media can be one of the most powerful tools in their career search arsenal.

Learning Outcomes

At the end of this workshop, you will be aware of how to guide your effort in developing an actionable social media strategy to aid in your career. Learn how to structure your Personal Brand, connect with the right network of contacts, post career appropriate content, and ultimately to launch a social media campaign that is professional and results-oriented!

Who Should Attend?

This workshop is designed for students and anyone who would like to establish a strong network of online contacts and to build a credible presence on social media platforms.

Workshop Outline

• Strategizing your Personal Brand and constructing a sense of your career
• Step-by-step guide and check points to follow through for marketing on social media
• Tips on being better than the average users and the golden ratio for posts relating to self-promotion and content
• Evaluating usefulness of your contacts and social media platforms
• Understand how employers are using social media to hire
• Tailoring your online presence to align with what employers are looking for