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Coaching Skills for Leaders Advanced Certificate

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Hotel Maya

138 Jalan Ampang

Kuala Lumpur, of Kuala Lumpur 50450


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Coaching Skills for Leaders Advanced Certificate

About this event

A warm welcome to Alexander Associates Leadership Solutions Sdn Bhd


Ashley Alexander founded the Alexander Associates in Malaysia in 2019 to deliver

high-impact leadership development training for everyone with the responsibility

of managing people. He is an internationally multi-award winning leadership

expert who has relocated from London, England to Malaysia. He has built a team

of elite Malaysian trainers and facilitators in addition to still maintaining his own

practice de;ivering the company’s signature leadership programme.

The company holds the exclusive rights to deliver the LEDA Coaching System, a

learning system designed specifically to immediately equip managers with the

essential professional coaching skills to raise the performance of all their team


In 2020 Ashley delivered the programme for the Malaysian government through

the HRDF Penjana Scheme. The programme was closely monitored throughout

and achieved outstanding feedback from participants and HRDF alike. Ashley has

just been awarded with a prestigious Research Fellowship to the National Human

Resource Centre (NHRC) of Malaysia as an expert in Leadership Development.Coaching Skills for Leaders Advanced Certificate

British - Certificated Leadership Qualification


The aim of leadership coaching is to unlock the full potential of staff and

maximise performance across the organisation. This course is ideal for anyone

who leads a team or for anyone who wants to gain an international leadership

qualification in coaching to then work as a freelance coach.

‘Coaching Skills for Leaders Advanced Certificate’ gives the essential skills needed

to transform your managers into competent, confident coaching leaders. During

the programme, participants will learn the eight essential coaching skills and the

LEDA 5-Step Coaching Model to efficient coaching conversations with theorystaff.

The LEDA Coaching System has been developed to give a complete learning

experience and is fully supported by the interactive LEDA Coaching App.

● Phase 1 ‘Discover’: The journey begins with two days of interactive skills


● Phase 2 ‘Develop’: This leads straight into 4 weeks of work-based coaching

practice. The whole practice phase is supported by our expert coaching

tutors and our highly engaging and interactive LEDA Coaching App.

Here we give participants the self-paced learning tools and interactive daily

contact with tutors to make learning enjoyable and rewarding.

● Phase 3 ‘Demonstrate’: The final workshop day focuses on a skills

showcase where participants demonstrate their ability to coach within a

live skills challenge. This provides an excellent focal point for the course and

also maintains learner momentum during the 4-week practice phase of

the programme.

Delivery Mode: Face-to-Face in Kuala Lumpur & App-Based Blended Learning

Duration: 4 weeks

Certification: Upon completion, successful learners will be awarded certification

from LEDA Coaching Systems UK from the British Association for Coaching.

● ‘Recognised Leader as Coach’ Certificate

Who should attend?

This programme is designed for leaders at all levels and is also ideal for freelance

professionals who want to become leadership coaches. Participants will benefit

by gaining the leadership skills to achieve and exceed their management KPIs or

to coach others to achieve their KPIs. Please note that we are able to deliver the

programme to Senior Leaders first within your organisation and then move on

and roll-out the training to mid-level and junior managers, as required.

This is also a powerful programme for staff who are being prepared to enter

leadership roles for the first time, equipping them with the skills to communicate

and lead a team with confidence.

What are the main benefits?

Your organisation will have:

● Trained leaders who can coach competently

● Enhanced management communication

● Motivated and positive staff engagement

● Powerful connections with millennials

● Empowered staff who exercise initiative

● High individual and team performance

● Retention of highest performing staff

When will participants be ready to coach in the workplace?

The focus is on practical skills that can be used immediately to lead staff to new

levels of performance.

Participants begin using their newly acquired coaching skills at work directly after

completing the first two days of workshop training.

We set creative practice drills through daily coaching challenges delivered

through the LEDA Coaching App.

Participants then practice their coaching skills during their working day and

share their experiences with each other through the secure social media

platform, Buzz, with the app. In this way we create a community of engaged

learners who are actively developing their leadership skills through daily practice

in a supportive and rewarding learning environment.


Phase 1: Two days of intensive practical workshop training


Module 1: The Fundamentals of Leadership Coaching

● Understanding the potential of coaching to increase team performance

● Identifying when leadership coaching is the right intervention

● Aligning leadership coaching with organisational goals and KPIs

Module 2: Creating a Positive Coaching Relationship

● Building trust and positive rapport

● Recognising achievement and motivating self-belief

● Developing professional listening skills

● Sharing feedback and feedforward

Module 3: Coach Questioning Skills

● Five essential questioning skills for coaches

● Scaling technique for setting achievable targets

● Chaining together core coaching skills

Module 4: Coaching to Commitment

● Developing pinpointing skills

● Coaching to commitment to action

Day 2

Module 5: Framing and Focusing Coaching Conversations

● The LEDA 5-Step Coaching System

● Coaching using the principles of Lean Management

● LEDA Step 1: Framing and focusing coaching conversations

● Practical Coaching Experience 1

Module 6: Solution-Focused Coaching

● LEDA Step 2: Discovering the Current State - Baselining skills

● LEDA Step 3: Set the Target State - Identifying the next level of challenge

● Practical Coaching Experience 2

● LEDA Step 4: Generating Possible Solutions

Module 7: Engaging Dynamic Action

● LEDA Step 5: Coaching to Commitment

● Practical Coaching Experience 3

● Practicing all 5 steps of LEDA Coaching Conversations

Module 8: Development Through Reflective Practice

● Developing reflective practice

● Assessment 1

● Setting next steps to embed and enhance coaching skillsPhase 2: Work-based skills practice phase

4-weeks of coaching practice within the workplace, with coaching support and

guidance delivered on-site and/or via the LEDA Coaching App. Participants

complete daily coaching practice drills and challenges plus self-study activities

delivered through the LEDA Coaching App.

Day 3

Phase 3: Final day skills showcase

Module 9: Applied Skills Review & Development

● Learning log review

● Strengthening coaching communication and confidence

● Showcase preparation

Module 10: Practical Skills Showcase

● Showcase coaching developments through practice

● Providing observational feedback and challenges to the client

● Overcoming common coaching relationship challenges

Module 11: Harnessing the Power of Feedback and Self-Reflection

● Requesting constructive feedback

● Developing reflective practice

● Taking coaching skills to the next level

Module 12: Developing a Coaching Culture

● How to develop a coaching culture across an organisation

● Delivering measurable improvements for the organisation

About your Facilitator :

Ashley Alexander FCMI

Ashley is an international multi-award

winning leadership development specialist

from London, England and has recently

been awarded a Fellowship of the

Chartered Management Institute in the UK.

He is the author of the LEDA Coaching

System and the internationally accredited

‘Coaching Skills for Leaders’ programme,

Certificated by the British Association for


Ashley has over 20 years of leadership

experience in professional Learning Design.

He has worked internationally as a

consultant throughout Europe, China,

South-East Asia and the Middle East, where he was recognised with the MENA Award

for Transformational Leadership in Dubai in 2016.

He works with enormous energy, coaching leaders to unlock their full potential and

achieve game-changing results for their organisations.

Ashley is a Lean Management Practitioner with a laser-like focus on efficiency, team

performance and bottom-line profitability. All of his coaching and training work is

focused on achieving measurable KPIs and empowering leaders to take their teams

and their organisations to the next level of success.

Awards and Professional Qualifications

● Winner: MENA Award for Transformational Leadership - Dubai 2016

● Winner: Outstanding Contribution to International Education ASIC UK - 2017

● FCMI: Awarded Fellowship of the Chartered Management Institute UK - 2020

● Awarded Research Fellowship of the Malaysian National Human Resource

Centre (NHRC) - 2020

● Master Trainer in LCS Leadership Coaching

● A recognised member of the Institute of Leadership & Management UK - 2020

● A recognised member of Coaching UK

● Coaching Skills for Leaders Advanced Award - UK

● Recognised Leader as Coach Award - UK

● Train the Trainer Award -HRDF Malaysia

● Chair of Professional Training & Academic Board, CFS London - UK

● Postgraduate Teaching Certificate in Adult Learning - Plymouth University UK

● BA Honours Degree from The University of Kent at Canterbury in

Communications - UKCourse Fees:

Regular Fee:

RM 5,950

(inclusive of British Certification from the Association for Coaching and LEDA

Coaching Systems UK)

Early Bird Special Offer

RM 1,000 DISCOUNT for all bookings made by April 14th , 2021

How to book:

Contact us now for your promotional discount and speak with our

friendly and helpful team:

Call Now: +60 11 7236 1496

WhatsApp: +60 11 7236 1496

Call Now: +60 11 3739 2782

WhatsApp: +60 11 3739 2782

Call Now: +603 2779 1410

Email: contact@alexanderassociates.m

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Hotel Maya

138 Jalan Ampang

Kuala Lumpur, of Kuala Lumpur 50450


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