Will I receive a certificate?

Yes, every learner will be awarded a Course Completion Certificate.

Are meals provided during the course?

Yes. Lunch, beverages, and light snacks are included

Can my organization pay directly?

Yes. We support corporate billing and invoice-based payments.

What if I need to cancel my registration?

A full refund is available if cancellation is made at least 7 days in advance. Transfers to another date are also possible.

Can I move to a future date if I can’t make it?

Yes, you may reschedule to a future training date at no extra charge.

What skills will I gain from this course?

You’ll learn digital marketing, customer loyalty, retention techniques, and community engagement strategies.

Is the training focused only on retail?

No. It applies to both retail and hospitality sectors with practical examples for both.

Will I practice real-life customer scenarios?

Yes. The workshop includes role plays, group discussions, and case studies.

Does the course cover digital tools?

Yes. You’ll explore social media, loyalty apps, and online reputation strategies.

How does this course help with competitive markets?

It provides actionable techniques to stand out, attract repeat customers, and strengthen brand loyalty.

Will community-building strategies be included?

Yes. The training emphasizes creating authentic ties with local communities for stronger engagement.

Multiple dates

Competitive Edge in Retail: 1 Day Engagement Course | Burlington, MA

By Mangates

Win competitive advantage in retail & hospitality with this Burlington customer engagement training.

Location

Regus - Burlington, MA

Regus Office Space Ph No +1 469 666 9332 Burlington, MA 01803

Agenda

Module 1: Customer Engagement Fundamentals

• Shifting consumer expectations in retail & hospitality • Importance of personalization in service • Impact of engagement on loyalty & sales • Activity: Case Study

Module 2: Building Strong Community Ties

• Local partnerships & sponsorships • Community-focused initiatives • Creating authentic connections • Activity: Group Discussion

Module 3: Leveraging Digital Marketing

• Using social media for customer connection • Email campaigns & loyalty programs • Online reputation management • Activity: Quiz

Module 4: Enhancing Customer Experience

• Designing memorable experiences • Anticipating customer needs • Handling feedback effectively • Activity: Role Play

Module 5: Data-Driven Engagement

• Collecting and analyzing customer data • Personalization through insights • Predictive behavior patterns • Activity: Case Study

Module 6: Retention Strategies

• Loyalty programs that work • Post-purchase engagement • Managing repeat business cycles • Activity: Group Activity

Module 7: Future of Customer Engagement

• Emerging digital trends in retail & hospitality • Adapting to new customer behaviors • Building resilient engagement models • Activity: Simulation

Good to know

Highlights

Ages 18+
In person
Paid venue parking

Refund Policy

Refunds up to 7 days before event

About this event

Business • Finance

Duration: 1 Full Day (9:00 AM – 5:00 PM)

Delivery Mode: Classroom (In-Person)

Language: English

Credits: 8 PDUs / Training Hours

Certification: Course Completion Certificate

Refreshments: Lunch, beverages, and light snacks will be provided

Course Overview

The retail and hospitality industries face intense competition, making customer loyalty harder to achieve. This 1-day training in Burlington equips professionals with strategies to create strong customer engagement through both digital marketing and community connections. By blending traditional customer service principles with modern engagement tools, businesses can foster loyalty, boost retention, and thrive in highly competitive markets.

Learning Objectives

By the end of this course, you will be able to:

Understand evolving customer expectations in competitive markets.
Use digital tools and platforms to engage and retain customers.
Strengthen community ties to increase local loyalty.
Design customer-centric marketing campaigns.
Develop long-term strategies for sustainable engagement.

Target Audience

Retail & Hospitality Managers
Marketing and Customer Relations Professionals
Business Development Executives
Store Owners & Franchise Leaders
Corporate Trainers in Service Excellence

Why Choose This Course?

This workshop equips you with actionable strategies to attract, engage, and retain customers in today’s competitive retail and hospitality sectors. With customer expectations shifting rapidly and digital channels evolving, mastering both online and community-driven engagement is more crucial than ever. This 1-day Burlington training combines real-world examples, interactive activities, and practical tools so you leave with skills you can implement immediately.

Led by seasoned experts in retail and hospitality marketing, the course blends essential principles with hands-on practice. Whether you’re a store owner, marketing manager, franchise leader, or customer relations specialist, you’ll learn how to build loyalty, strengthen brand presence, and drive repeat business.

Team Enrollment Benefits:

Register 3 or more participants → 10% savings
Register 10 or more participants → 15% savings

Want to bring this Customer Engagement training directly to your team?
Our in-house training option delivers the full workshop experience at your organization. The content can be customized to your specific market, processes, and customer base—minimizing disruption, reducing travel costs, and enabling your team to apply proven strategies for customer retention, digital marketing, and community connections in a real-world environment.

📧 Contact us today to schedule a customized in-house session: corporate@mangates.com

Organized by

Mangates

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