Entering the US market requires more than just quality—you need the right pricing to compete. This session dives into how Thai brands can build effective pricing models for American consumers and retailers. Learn how to balance value, cost, positioning, and margin in one of the world’s most competitive markets. Led by Mr. Ryan Lee, founder of RL Group Asia and a veteran in global trading, this workshop is limited to 10 attendees per session for maximum engagement.
What You Will Learn
• Key factors influencing pricing decisions in the US
• How to benchmark competitors and analyze market expectations
• Retail vs. direct-to-consumer pricing structures
• Navigating taxes, logistics, and distribution cost variables
• Strategies to protect margins while remaining competitive
Who Should Attend
• Thai exporters entering or scaling in the US
• Sales, marketing, and pricing strategy teams
• Consumer goods and lifestyle brands
• Business owners seeking to reposition for Western markets
Secure Your Spot Today!
Group Pricing:
- Group of 5: $450 (10% discount per person)
- Group of 7: $630 (10% discount per person)
- Group of 10: $850 (15% discount per person)
- Combo Package: $200 for 3 sessions (group booking)
- Limited Spots: Only 10 attendees per session—book early to secure your place!
👉 Register on Eventbrite or call +66 987796079 for direct booking
About RL Group Asia
RL Group Asia (www.rlgroupasia.com) empowers Thai businesses to succeed globally through expert-led workshops and strategic guidance. Led by Mr. Ryan Lee, a seasoned leader in global trading, RL Group Asia is your partner in navigating international markets.
Contact Us:
📧 info@rlgroupasia.com
Price smart, compete strong, and win big in the US market. Join us every Friday at Wooden House Bangkok!
