Content Marketing Strategies for Startups and SMEs (SkillsFuture Credit Eli...

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6 Raffles Quay


Singapore, 048580


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Time: 10am to 6pm | SkillsFuture Credit Eligible
Course Code on SkillsFuture Directory:

Why is Sky Digital Agency Content Marketing Course different?

• 80% hands-on activity content marketing course
• Our course requires participants to brainstorm, and develop actual content during the hands-on practice activities
• Create a PDF ebook for Content Marketing and Lead Generation Purpose
• Learn a 7 step Content Development Framework for Content Marketing
• In the long run, you would like to depend more on organic traffic rather than paid advertisement channels

Course Objectives

• Lead generation with Content Marketing Strategies
• Learn the key principles and mechanics of Content Marketing
• Learn how to develop effective content skills using a systematic approach and framework
• Learn how to write better content for your product, services and business

Course Outline:

1. Introduction to the course (20 Min)
(a) What is Content Marketing?
(b) Copywriting VS Content Marketing

2. Types of media and content marketing online (20 Min)
(a) Examples of Content Marketing
(b) Case Study of Good VS Bad Content Marketing

3. Activity: How can good content help me and my business? (30 Min)
(a) Brainstorm & Share
(b) 3 Key Questions to ask ourselves before we develop a Content Marketing Strategy for our work or business
(c) Ideal case of a successful Content Marketing Strategy
(d) Lead Generation Concept with Content Marketing

4. Content Marketing Strategy based on "A Buyer's Journey on the Internet"
(a) Learn about a "Buyer's Journey on the Internet" Concept and Framework, and how it affects the type of content you curate
(b) Brainstorm about your buyer's journey (online and offline) for your business / industry
(c) Map your Content Marketing Strategy online with the help of "A Buyer's Journey" Framework
(d) Discuss, Feedback and Consult with the trainer on your buyer's journey on the internet

5. Case Study: Good VS Bad Content Marketing Formats
(a) Good and Bad Contents in different formats: Blog, Facebook, Video (Discuss and Learn)
(b) Learn and understand about the effectiveness of each Content Marketing Formats

6. Common Mistakes in Content Development
(a) Examples of Common Content Mistakes
(b) Consultation and Question & Answer

7. Framework for Content Development
(a) Content Marketing Theory, Framework and Guidelines
(b) The Key to Good Content: Keyword research before Content Development of Blogging (Titles & Content)
(c) How can my blog attract for web traffic for my business?
(d) Hands on practice for blog title ideation and content framework + trainer's feedback

8. Content Marketing for Social Media and Blogging
- 80% education and 20% selling
- Case Study examples

9. Content Ideation for Ebook Lead Generation
- Trainer's Demo on FREE Ebook web-based software - 15 min
- Hands on practice (Cover + 3 Pages) - 45 Min
- Trainer's review and feedback - 15 Min

10. Repurposing Content for different platforms (Blog & Social Media)
- Case Study examples
- Hands-on practice
- Trainer's feedback and Review

11. Final consultation time with Trainer

By the end of the course, you will have a better understanding of content development, it’s framework, to apply in your work and Business.

This workshop will also help you learn about content development, and how you can kickstart your content marketing strategy for your work and business.

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What you'll need to bring to class:

• Laptop & Charger

• Mouse & Mouse Pad

This is a Certificate Course. Receive a Certificate of Completion upon completion of the course from Sky Digital Agency.

As seats are limited due to small class size, we recommend for participants to register early.
Most preferably 2~3 weeks prior to course start date.
To pay for the course with your SkillsFuture Credits, email us at: skillsfuture@skycrm.asia

This workshop is SkillsFuture Credit Eligible.

Who can apply? - Singaporeans aged 25 years and above.

This workshop is SkillsFuture Credit Eligible. As of Jan 2016, every Singaporean (25 years old and above) has $500 SkillsFuture Credits. No cash is required, if you have sufficient SkillsFuture Credits,

Course code on SkillsFuture Directory: CRS-N-0043408

Email us at skillsfuture@skycrm.asia for payment instructions to pay us directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.

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For more digital marketing videos available on our YouTube channel: https://goo.gl/4Z5eeu

About the Trainer
Charmaine is the Creative Director of Sky Digital Agency and The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO) & Email Marketing, and other key digital marketing topics. Till date, she has conducted more than 1,000 hours training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Other SkillsFuture Credit Eligible Courses under Sky Digital Agency
✓ MailChimp Email Marketing for Beginners
✓ Grow your business with Facebook Marketing
✓ Advanced Facebook Ad Manager Tool Course
✓ Instagram Marketing for Beginners + Social Media Graphic Designing with PowerPoint
Content Marketing Strategies for Startups & SMEs
SEO Internet Marketing for Beginners
Integrated Facebook Marketing for Business and E-commerce Owners
Integrated MailChimp Email Marketing for Business and E-commerce Owners
Google Analytics Course for Business and WordPress Website Owners

Enquire with us at workshops@skycrm.asia

Connect with us on:
Facebook | Instagram | YouTube | Website

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Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Reviews


1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580

Nearest MRT: Raffles Place, take exit "i". Rain proof location from Raffles Place MRT.
The building 6 Raffles Quay is just beside Ascott at Raffles Place.

Our office is also 3 min walk from Downtown Line Exit A, just after Hong Leong Building.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia on your requirements, and we will be in touch with you within 2 working days.

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6 Raffles Quay


Singapore, 048580


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Refund Policy

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