We bring you the Heartland Capabilities Series Webinars catered to Small and Medium Enterprises.

Organised by the Heartland Enterprise Centre Singapore and The Federation of Merchants Associations Singapore, this webinar aims to introduce you to actionable digital marketing techniques and content generation tools for social media platforms. Develop objectives and craft multi-media content in order to run effective social media campaigns and outreach efforts.

Who should attend?

Executives, managers, and business owners who are interested in navigating the digital landscape and create and promote their products and/or services in the digital space.

3 Key Takeaways:

• Digital Content Marketing Technique

How do you effectively position your marketing message digitally? Learn to integrate your offline and online marketing strategy into 1. Understanding online customer behavior and how to target them and trigger the need to engage with your content.

• Content creation

Content is king, leverage on emerging tools and platforms to plan, create, and manage interactive digital materials to attract your online customers. What are the critical things to look out for during creation?

• Scaling with tools

Learn to create effective social media and video content in a shorter period of time.

Guest Speaker:

Jackson Kwa, Co-founder & Managing Partner of TechSociety Group

Jackson Kwa founded TechSociety Group, a technology academy that aims to develop future-ready skills and provide digital consulting with creative solutions. He has successfully implemented a regional program in Thailand, Indonesia, Vietnam, and Malaysia that develops tech literacy, design thinking, digital marketing, and coding. This program was supported by former U.S. President, Barack Obama’s Young Southeast Asian Leaders Initiative (YSEALI).

Jackson has been featured in The Straits Times, TEDxYouth, e27, Asiaone Business, FBNC Vietnam, 联合早报, Asia Inc Up Close, VTC News, Southeast Asia Globe Magazine, 启迪之星 (杭州), Junior World Entrepreneurship Forum and related publications for his work in entrepreneurship, technology, and innovation. Some of his notable clients and partners include U.S. Department of State, NTUC, and Grab.

Jackson completed his digital marketing stint at Alibaba Group HQ on the Singapore Valley Awards (SVA), selected by prominent China entrepreneurs such as Alibaba co-founders to acquire a deeper knowledge of the market and entrepreneurship in China.