Creating A Premium Personal Brand on LinkedIn

Is it possible to generate 80% business leads from LinkedIn without making a single cold call?

Walter Lim, founder of content marketing agency Cooler Insights, achieved that, and will share HOW he did it.

With over 400 million members, LinkedIn is the world's largest professional social network. It is the preferred social network for CEOs and top executives, and ranked as the most important social media channel for Business to Business (B2B) services and professional service providers.

Yet many people fail to brand themselves effectively on LinkedIn, and thus miss out many opportunities. (Most clients and potential employers check out your LinkedIn profile before deciding whether to meet you.)

Join this fun, practical and hands-on workshop conducted by Walter Lim and Singapore's leading Personal Branding Coach Eugene Seah, and be amazed at the difference 3 hours make.

Through this workshop, you will:

- Discover your blindspots on LinkedIn, causing you missed opportunities

- Recraft your summary to increase its appeal and impact

- Learn best practises in connecting with others to increase your influence

- Plan a series of articles to establish your credibility and authority through LinkedIn Pulse

- Understand the common traps on LinkedIn to avoid sabotaging your Personal Brand

About Walter Lim:

Walter is the Director and Editor of Cooler Insights, and has over 20 years of senior management experience in marketing communications, public relations, industry development, campaign and events marketing and strategic planning.

A seasoned business blogger, he has been a judge for the Singapore Blog Awards for the past 5 years, and has spoken at multiple conferences and workshops on topics such as branding, public relations, social media marketing, and government-citizen engagement.

As a digital marketing consultant, Walter specialises in brand storytelling, content marketing, social PR, and online campaign management. His clients include major government agencies, MNCs, and SMEs from the retail, FMCG, financial, healthcare, and legal sectors. He also teaches part-time at a local polytechnic.

Learn more about Walter at his website Cooler Insights (coolerinsights.com).

Career Achievements

Formerly the Director of Corporate Communications at Inland Revenue Authority of Singapore (IRAS), Walter managed the revamp of IRAS’ website (2nd most visited in Singapore Government), successfully pitched an investigation story which received front page coverage on Sunday Times, and launched the agency's first YouTube video.

At National Heritage Board (NHB), he spearheaded social media marketing by starting Yesterday.sg - Singapore's first heritage and museums blog. He also pioneered social media marketing for NHB, and led in the development of its Facebook page, Twitter account, and YouTube channel.

Walter also organised a Singapore Food Festival event which drew 50,000 visitors over three days at Downtown East, and attracted 60,000 partygoers to a countdown party (the largest outdoor event then) at NTUC Club.

Other Achievements

⇨ Judge for Singapore Blog Awards for 5 years (SPH)

⇨ Vice Chairman of the Association of Singapore Attractions (ASA)

⇨ Board Governor for Army Museum

⇨ Whole Of Government (WOG) team member for social media initiatives

⇨ Member of the Industry Skills and Training Council (WDA)

⇨ Member of Productivity Steering Committee (STB)

⇨ Member of PS21 EXCEL Committee (Public Sector Wide)

⇨ Judge for Businesses for Families and Tourism Awards (MSF)

About Mike Li:

Mike Li is an experienced Life and Career Coach who has helped many candidates to find their career direction and guide them towards their ideal careers.

He is Singapore's most visible Career Coach on LinkedIn and has used LinkedIn to build a premium brand as a sought-after coach.

He frequently conducts sessions on employability skills and is a strong believer of leveraging LinkedIn for Career and Personal Branding for career success.

About Eugene Seah:

Eugene is Singapore's leading Personal Branding coach and has trained at major corporations including Citibank, Sony, Star Cruises, ANZ, DBS, Mizuho, BHP Billiton, Western Digital, Singapore Technologies, ERA and many others.

He has also spoken across the region covering Shanghai, Taipei, Hong Kong, Pattaya, Batam and The Maldives, as well as interviewed on several media including TV, radio, newspapers and popular blogs.

His passion is to help entrepreneurs, sales professionals, managers and anyone who wants to succeed, to design a premium Personal Brand to be significantly more outstanding in their respective fields.

He founded the SUPERBRAND ME Club to connect like-minded professionals and entrepreneurs who are committed to success, and is author of the upcoming definitive Personal Branding book "Superbrand Me - Personal Branding for Career and Business Success."

Read the testimonials below to get a sense of what you will experience during the workshop.

"I never thought so much about branding myself until I met an authentic and determined coach called Eugene Seah. He helps people to identify their uniqueness and offers practical strategies to create personal branding. I resonate with his coaching approach and his heart to lift people up - to help them to be their best. That’s what a teacher always want.

"If I were to give an award for Most Insightful Workshop of the Year, this LinkedIn workshop would sweep it unanimously. Walter Lim and Eugene Seah truly delivered beyond what they had promised in the course description."

- Chia Ming Tjong, healthcare industry

"Last night's LinkedIn workshop was rewarding! I am motivated to want to improve my LinkedIn profile. Eugene Seah is really engaging! And Walter Lim knows his stuff!"

- Justin Ng, accountant

"Eugene really shone and his energy rubbed off on the participants; everyone was contributing and sharing. I find the workshop to be extremely valuable and learnt many insightful tips on personal branding. I am glad I did not pass up the chance to attend!"

- Ahmad Matin, financial advisor

"Learnt about social media branding and how your online profiles can add value (or not) to your professional/social image, as well as strategies on creating a powerful personal branding that resonates with your core personality and values! Truly empowering!"

- Junelle Cher, civil service

"The workshop is really helpful in terms of building not just your personal branding, but corporate branding too. The biggest takeaway would be the different approach in branding yourself in different way and platforms. Those who are keen should give it a try! Awesome!"

- Lin Junhong, entrepreneur

"The workshop is "WOW-fully" useful ,its all about personal branding .I gained new perpective and can't wait to put into practise all thanks to Eugene for the coaching."

- Lee Wei Cheng, aspiring entrepreneur

"Through the workshop, I learnt how to boost my personal brand and increase my influence. I recommend this to anyone who is serious about growing their business and career."

- Bryan Setho, property expert

"I am impressed. The participants were warm and responsive. I feel at home among strangers.

Eugene's unique style is to elicit maximum participation from the attendees.
People learn best through participation.
His workshop was very well structured.
He shared case studies with videos.
He demonstrated how it is done.
He shared 5 steps and not more so that we can remember.

Clarity. Humour. Value. Honesty.
That's what I love about Eugene Seah."

- Sam Choo, founder, Singapore Internet Marketers

"I attended the Creating A Premium Personal Brand on LinkedIn Workshop by Walter Lim on 12 March 2019. I have to say I had my mind blown by all the information and many things I can do in LinkedIn, which can help in my professional life. Fast forward to 1 week later, after implementing some of strategies and hacks, my profile view and search has increased by 78% from 7 views to 32 views. In addition, there were 2 enquiries for more details on what I can offer. To cap it all off, my biggest surprise of all is to have my idol in customer service, Ron Kaufman endorsing me! Thank you, Walter!"

- Robin Liu, Transformational Coach

"Being a self-professed LinkedIn practitioner myself, I still invested the time to learn from Walter Lim because I have heard a lot of positive reviews about his work. Besides, in the world we live in, it is our work that precedes our reputation. This was the case for Walter as I have previously came across a few of his articles. I particularly appreciate the segments of the workshop where Walter shared some intermediate - advanced tools on becoming more efficient at LinkedIn and also, some of his past "marketing experiments". Walter's a gem of a facilitator and more so, an astute practitioner. Highly recommended if you need to get a deep-dive on LinkedIn and yielding success on social media platforms!"

- Benjamin Loh, Public Speaking Coach, HuffPo Writer & Gen-Y TEDx Speaker

"I was attracted to a workshop under the Superbrand series that featured Walter's talk on Linkedin. At that time, I was very new to this platform and had little idea how to leverage it in terms of personal branding, networking and marketing. I attended Walter's workshop and my mind was opened to the world of linkedin, and am actively using the many secrets divulged during his class. What struck me is Walter's ability to create a small community of linkedin newbies turned enthusiasts after the class was over, so we can encourage each other towards greater success on this platform. I would recommend Walter's expertise if you are looking to be better at optimising your use of professional social media platforms such as Linkedin."

- Wayne Chan, Professional Emcee

"I attended Walter's LinkedIn workshop on 25 Jul 18. Not only was the content rich, numerous actionable techniques were dished out unreservedly. What's the icing on the cake was Walter himself... He's engaging, makes us smile and confident in his delivery, but he was never authoritative. Awesome workshop to be in! Highly recommending if you're looking to learn LinkedIn."

- Colin Goh, CEO Yellow Pages Marketing

“Hi Walter, a quick note to thank you for all the LinkedIn tips you shared in your class. I tried to apply like 10% of them in the last 4 weeks and the results are amazing. Am now top 2% in industry SSI and top 4%in network SSI rank. You the man Walter!”
- Han Kok Kwang, Founder, Personal Mastery Resources

“If I knew Walter sooner, I will be much better informed of the ins and outs of LinkedIn. I attended a personal branding workshop last week where Walter was the co-trainer. Walter’s knowledge of LinkedIn is amazing. In that short session, I learned more about LinkedIn than I did in the past 5 years. Thank you for your generosity in sharing your knowledge.”
- Ang Tian Teck