Marketing Persona Mapping and Content Briefing via Generative AI

Marketing Mondays @ Block71 (10 June 24'): Marketing Persona Mapping and Content Briefing via Generative AI

By SoMin.ai

Date and time

Mon, 10 Jun 2024 5:00 PM - 6:00 PM GMT+8

Location

BLOCK71 Singapore

71 Ayer Rajah Crescent #02-01 Singapore, 139951 Singapore

Refund Policy

Contact the organiser to request a refund.
Eventbrite's fee is nonrefundable.

Agenda

5:00 PM - 5:40 PM

Interactive chat about Marketing Persona Mapping and Content Briefing

Prof. Aleks Farseev

5:40 PM - 6:00 PM

Q& A, Coffee Chats, and Networking

About this event

  • 1 hour

Join us for Marketing Mondays @ Block71 (June 24'): Marketing Persona Mapping and Content Briefing via Generative AI on Mon June 10th, 2024 at 5 PM (SGT) hosted by Prof. Aleks Farseev.


About the Event:
In this series of monthly community events, Aleks and a group of like-minded marketers explore the latest technological trends in the marketing world, often challenging conventional norms and addressing difficult questions.
This session delves into utilizing data and artificial intelligence (AI), specifically generative AI models, for crafting narratives and content.

Marketing Persona Mapping and Content Briefing via Generative AI involves utilizing artificial intelligence to analyze audience data and create detailed customer profiles (personas) and content guidelines (briefs). This approach helps businesses understand their target audience better and produce tailored, engaging content, thereby improving the effectiveness of their marketing strategies.


About the Speaker:

Prof. Aleks Farseev is a distinguished luminary in both entrepreneurship and academia. Renowned as a top-tier researcher and international keynote speaker, he stands as the driving force behind SoMonitor.ai – a cloud platform leveraging AI and Large Language Models for Competitor Analytics and Ad Optimization. His expertise shines not only as CEO but also as a Research Professor, where he adeptly imparts wisdom on Digital Marketing, Large Language Models, and AI Technology. Through courses offered in esteemed universities across the Globe and over 30 publications in top-tier conferences, Prof. Farseev ensures that the path to mastery is both accessible and enlightening.

Tickets

Frequently asked questions

Who should attend this event?

This event is designed for Digital Advertising Agencies and Data-Conscious Consumer Brands seeking to enhance their strategic decision-making, pitches, and planning by gaining insights into their competitors' communication strategies.

Why are you organising these?

We think it's unfair to keep our insights about advertising systems to ourselves, especially since we're not restricted by NDAs or non-competes, having never worked at Google or Meta. Our event in Singapore is a catalyst for community building aiming at free marketing knowledge exchange.

Do I need to pay to attend?

The event is free, but we are buying pizza, and providing the hall, and coffee when we get enough donations, so you are encouraged to donate if you find our marketing movement meaningful.

Will it be recorded?

We record some events, it depends on the topic and its applicability to the broader internet audience. We encourage you to attend in person, nothing can replace the life Q&A and networking we could have at cozy Block71 @ Ayer Rajah One North.

When is the next event, I can not attend this one.

We aim to organize Marketing Mondays once a month on a chosen Monday, subject to the venue availability. Keep an eye out for upcoming events on Eventbrite or through our mailing list. To join our mailing list, email us at ask@somin.ai with your name, company, job title, and the word "Subscribe".

Tags

Organised by

SoMin.ai

The Organizer:

SoMin.ai is an Artificial Intelligence-Powered online platform that combines Advanced Data Analytics and Behavioral Science to study data available on Social Media for helping advertisers to Reduce Costs and Increase Sales by Conducting best-performing Social Media and Influencer Marketing CampaignsThe Speaker:

Professor Aleks Farseev is an Entrepreneur, International Keynote Speaker and the CEO of SoMin.ai, the Social Media Marketing platform driven by AI and the Big Data. Known to be an expert in Digital and Influencer Marketing, Aleks has also co-authored over 20 scientific publications in international peer-reviewed journals and conferences. Aleks holds a Research Professor position at ITMO University and had successfully conducted university courses and training sessions on Digital Marketing, Influencer Marketing, and AI Technology.