[DBA] Design Talk: The Time Traveller's Dilemma
Event Information
Description
Design Bootcamp Asia (DBA) is a design education related, and community driven platform - envision to nurture hidden talents and serve the design community network in Asia.
Join us the #21 design talk series of Design Bootcamp Asia, and we are honoured to host our speaker of the night, Pamela Bailey, a Product Design Manager at Facebook!
This is a rare opportunity to get to hear from the thought leader from Silicon Valley, so don't miss it!
Agenda:
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Opening by Julee, DBA Organiser
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The Time Traveler's Dilemma by Pamela Bailey, Product Design Manager @ Facebook
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Q&A & Dialogue!
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The Time Traveller’s Dilemma
Product teams have a thirst to create and innovate, but there is tension as we have demands to Get Stuff Done and deliver on today’s P&L. This looks like a race to deliver vs dramatic reinvention to transform the business.
Unlike time travel movies whose heroes travel to the past, designers travel to the unexplored future as they imagine a better way. Upon return to the present, they face the challenge of translating the opportunities they see with the reality of what is today and influencing their partners hearts & minds to see the same future… beyond the immediate tomorrow.
What if cross functional product teams could “time jump”, by imagining a new & innovative future experience together, translating that better future into the day to day delivery of products? We will share our view on how to transform what designers do intuitively into “time-travel” techniques that bring teams along for the ride.
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Speaker's Bio:
Pamela Bailey—Design Leader at FaceBook
Pamela leads design thinking and innovation for global products and service experiences that customers love. She champions user-centred design and coaches teams to “Make it smart, then make it beautiful.”
A few years ago, while at Intuit, she undertook the first experience-driven redesign of QuickBooks, setting a new company wide standard for design strategy and earning the K2 Quality Award for Small Business Accounting Software.
Pamela holds an MA in Design and has been designing experiences in the software industry for over 15 years. She has a soft spot for gnarly business problems, abstract art, champagne, and fashion.
Organiser Design Bootcamp Asia
Organiser of [DBA] Design Talk: The Time Traveller's Dilemma
Design Bootcamp Asia (DBA)
DBA is a design education related, community driven platform - envisioned to nurture, find hidden talents and serve the connected design community network in Asia, to its highest potential.
Desisgn Bookcamp Asia aims to make a social impact by serving its connected design network throughout Asia; by way of meaningful design education related monthly meet-ups, bootcamps and conferences, where you will gain valuable knowledge and experience from industry experts.
Founder/Organiser at Design Bootcamp Asia:
Julee (Hyun Ju Lee)
For the love of design. That is at the heart of who Julee is. Having spent 14 years doing what she loves most. Julee's extensive product and design skillsets across various disciplines have been vital in delivering world-class products for top companies like PayPal, Intuit, Cisco, Yahoo! and Samsung.
Julee is currently at NTUC Link as the Cheif Design Officer where she leads the overall design direction and strategy. Drawing on her vast experience from both multinational companies and disruptive start-ups, she brings her expertise in UX, product design, design thinking for innovation, and design sprints based on user research practices.
Prior to joining NTUC Link, Julee was the Vice President and Head of Product and Design at honestbee, a Silicon Valley-backed start-up, where she managed teams across multiple products and platforms. At PayPal, she managed the UX team and was appointed as the Innovation Facilitator in Asia-Pacific where she conducted design thinking and customer-driven research workshops across major cities.
Since then, Julee has been running a number of design thinking workshops at various occasions in Airbnb, CEM Asia Summit, Temasek Polytechnic, NUS, and so forth.
Given this prolific journey, Julee is a recognised as a leader in the design community. She continues to organise meetups as the founder of Design Bootcamp Asia, and is also a regular keynote speaker at UX conferences worldwide. Ms Lee received her Bachelor of Fine Arts degree in Communication Design from Carnegie Mellon University and holds 11 patents with the USPTO.
