Design Bootcamp Asia (DBA) is a design education related, and community driven platform - envision to nurture hidden talents and serve the design community network in Asia.

Join us the #21 design talk series of Design Bootcamp Asia, and we are honoured to host our speaker of the night, Pamela Bailey, a Product Design Manager at Facebook!

This is a rare opportunity to get to hear from the thought leader from Silicon Valley, so don't miss it!

Agenda:

• Opening by Julee, DBA Organiser

• The Time Traveler's Dilemma by Pamela Bailey, Product Design Manager @ Facebook

• Q&A & Dialogue!

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The Time Traveller’s Dilemma

Product teams have a thirst to create and innovate, but there is tension as we have demands to Get Stuff Done and deliver on today’s P&L. This looks like a race to deliver vs dramatic reinvention to transform the business.

Unlike time travel movies whose heroes travel to the past, designers travel to the unexplored future as they imagine a better way. Upon return to the present, they face the challenge of translating the opportunities they see with the reality of what is today and influencing their partners hearts & minds to see the same future… beyond the immediate tomorrow.

What if cross functional product teams could “time jump”, by imagining a new & innovative future experience together, translating that better future into the day to day delivery of products? We will share our view on how to transform what designers do intuitively into “time-travel” techniques that bring teams along for the ride.

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Speaker's Bio:

Pamela Bailey—Design Leader at FaceBook

Pamela leads design thinking and innovation for global products and service experiences that customers love. She champions user-centred design and coaches teams to “Make it smart, then make it beautiful.”

A few years ago, while at Intuit, she undertook the first experience-driven redesign of QuickBooks, setting a new company wide standard for design strategy and earning the K2 Quality Award for Small Business Accounting Software.

Pamela holds an MA in Design and has been designing experiences in the software industry for over 15 years. She has a soft spot for gnarly business problems, abstract art, champagne, and fashion.