Good user experience is needed to build a customer-centric product. It aims to provide positive experiences that keep users loyal to your products or services. Likewise, how do you create superb user experience without knowing what makes a successful customer? A customer won’t keep using your products or services if they had a terrible onboarding experience. And in order to improve this experience, you must speak with the customer success team who know what value means to customers. Both customer experience and user experience are incredibly important and can’t truly exist and thrive without each other.