Ms Michell Ling

Ms Laine Tan

Ms Michelle Hon

Ms Cassandra Cheng

Demystify Influencer Marketing for Professional Services

SME Centre@SICCI was set up in 2008 in collaboration with Enterprise Singapore to offer business advisory services at no charge.  The centre provides services including complimentary capability workshops, business diagnosis and advisory on government schemes.

SME Centre@SICCI

Equip SMEs in professional services with practical knowledge and actionable strategies to leverage influencer marketing.

Devan Nair Institute for Employment and Employability

Capability Workshops

A collection of complimentary capability workshops curated by SME Centre@SICCI.

SME Centre@SICCI, Taproot and NTUC’s e2i have partnered together in this workshop to equip SMEs in professional services with practical knowledge and actionable strategies to leverage influencer marketing as a powerful business growth tool.Key Learning Points:<ul><li>​Understand how influencer marketing applies beyond retail and F&amp;B, and why it is increasingly relevant for service-based industries.</li><li>Learn how to identify and engage the right influencers; from thought leaders to niche industry experts to enhance brand credibility and attract clients.</li><li>Gain practical tips, campaign frameworks, and real case studies tailored to professional services.</li><li>Discover available funding support to help offset the cost of implementing marketing initiatives.</li><li>Leave with a starter toolkit and action plan to begin exploring influencer marketing for their business.</li></ul>

Agenda

Registration

From Clicks to Clients – Why Digital Marketing Matters for Prof Services

Influence in Action – How SMEs in Professional Services Can Win with Influence

Funding Your Marketing Initiatives – How e2i Can Support Your Business Growth

Light Refreshments & Networking Session

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Demystify Influencer Marketing for Professional Services

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Demystify Influencer Marketing for Professional Services

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