Demystify Influencer Marketing for Professional Services

By SME Centre@SICCI

Equip SMEs in professional services with practical knowledge and actionable strategies to leverage influencer marketing.

Date and time

Location

Devan Nair Institute for Employment and Employability

80 Jurong East Street 21 Singapore, 609607 Singapore

Lineup

Agenda

1:30 PM - 2:00 PM

Registration

2:00 PM - 2:30 PM

From Clicks to Clients – Why Digital Marketing Matters for Prof Services

Ms Michell Ling

2:30 PM - 3:30 PM

Influence in Action – How SMEs in Professional Services Can Win with Influence

Ms Laine Tan

Ms Michelle Hon

3:30 PM - 4:00 PM

Funding Your Marketing Initiatives – How e2i Can Support Your Business Growth

Ms Cassandra Cheng

4:00 PM - 5:00 PM

Light Refreshments & Networking Session

Good to know

Highlights

3 hours
In person

About this event

Business • Sales & Marketing

SME Centre@SICCI, Taproot and NTUC’s e2i have partnered together in this workshop to equip SMEs in professional services with practical knowledge and actionable strategies to leverage influencer marketing as a powerful business growth tool.

Key Learning Points:

Understand how influencer marketing applies beyond retail and F&B, and why it is increasingly relevant for service-based industries.
Learn how to identify and engage the right influencers; from thought leaders to niche industry experts to enhance brand credibility and attract clients.
Gain practical tips, campaign frameworks, and real case studies tailored to professional services.
Discover available funding support to help offset the cost of implementing marketing initiatives.
Leave with a starter toolkit and action plan to begin exploring influencer marketing for their business.

Organised by

SME Centre@SICCI

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